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Trademarks, Firm Longevity and IPO Underpricing

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  • Drivas, Kyriakos
  • Gounopoulos, Dimitrios
  • Konstantios, Dimitrios
  • Tsiritakis, Emmanuel

Abstract

We examine the role of trademarks in firm longevity and IPO underpricing. We borrow arguments from asymmetric information theory and juxtapose alternative explanations to uncover which approach best describes the underpricing phenomenon with the aid of trademarks relationship to firm longevity. We further argue that TMs that are associated with physical products are more likely to reduce information asymmetries than TMs associated with services. Therefore, we posit that TM activity by firms in the service industries is more likely to increase underpricing while in the case of the manufacturing firm’s TM activity is less (or not) likely to result to increased underpricing. We collect 2,275 US IPOs from 1997-2016 and we find that on average the presence of trademarks in a firm’s portfolio increases underpricing. We link our results with the extant literature and provide evidence which supports that higher trademark activity is associated with firm longevity and signaling quality through IPO underpricing.

Suggested Citation

  • Drivas, Kyriakos & Gounopoulos, Dimitrios & Konstantios, Dimitrios & Tsiritakis, Emmanuel, 2018. "Trademarks, Firm Longevity and IPO Underpricing," MPRA Paper 89430, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:89430
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    References listed on IDEAS

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    More about this item

    Keywords

    Trademark valuation; IPO underpricing; USPTO; information asymmetry; industry analysis.;
    All these keywords.

    JEL classification:

    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading
    • G39 - Financial Economics - - Corporate Finance and Governance - - - Other
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital

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