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Chinese visitors at Australia wineries: Preferences, motivations, and barriers

Author

Listed:
  • Ma, Emily (Jintao)
  • Duan, Bob
  • Shu, Lavender (Mengya)
  • Arcodia, Charles

Abstract

China has become Australia’s most important source market and there are growing number of visitors participated in wine tourism. Using in-depth interviews, the study looked into Chinese tourists’ preferences, motivations and barriers to participate in wineries tours in Australia. The study enriched to literature on wine tourism. It offered practical implications for wineries and destinations to better understand and accommodate Chinese wine tourists’ needs and preferences.

Suggested Citation

  • Ma, Emily (Jintao) & Duan, Bob & Shu, Lavender (Mengya) & Arcodia, Charles, 2016. "Chinese visitors at Australia wineries: Preferences, motivations, and barriers," MPRA Paper 85569, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:85569
    as

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    File URL: https://mpra.ub.uni-muenchen.de/85569/1/MPRA_paper_85569.pdf
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    References listed on IDEAS

    as
    1. Martins, Marco, 2016. "Gastronomic tourism and the creative economy," MPRA Paper 87883, University Library of Munich, Germany.
    2. Qing, Ping & Hu, Wuyang, 2016. "Chinese Consumer Preference for Red Wine Attributes," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235477, Agricultural and Applied Economics Association.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Wine Tourism; Chinese Visitors; Preferences; Motivations; Barriers;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development

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