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Makeup behind the Mirror; Going beyond Delisting? – A Case of NIRMA

Author

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  • Reddy, Kotapati Srinivasa

Abstract

The present realistic business case tussles with ‘De-listing and restructuring”. The fact facets, background data and tabular records with graphical preview of low cost producer of detergent from India “NIRMA Limited” discuss in this investigation report. Once upon a time, this is a likeable low cost range of detergent powder in India, now time takes to the place where it can fully streamline to sustain in the competitive prolific arena. Hence it is thriving for sales and hunting for cash flows for balancing its cost-to-benefit secrecy. Though, the man behind detergent chief and historic bore legend, Dr. Patel crafting his psycho views to uphold its market share to be through and entering in to the capital intensive business. There were mishap business announcement took place during Oct 2010, that remarked as thriving entity and on the other hand making high net worth shareholders happy were stirred authors to write this case manuscript.

Suggested Citation

  • Reddy, Kotapati Srinivasa, 2010. "Makeup behind the Mirror; Going beyond Delisting? – A Case of NIRMA," MPRA Paper 74291, University Library of Munich, Germany, revised 2016.
    • Handle: RePEc:pra:mprapa:74291
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    File URL: https://mpra.ub.uni-muenchen.de/74291/1/MPRA_paper_74291.pdf
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    References listed on IDEAS

    as
    1. Reddy, K. Srinivasa & Agrawal, Rajat, 2012. "Designing case studies from secondary sources – A conceptual framework," MPRA Paper 60423, University Library of Munich, Germany, revised 2012.
    2. Reddy, Kotapati Srinivasa & Nangia, Vinay Kumar & Agrawal, Rajat, 2014. "The 2007-2008 global financial crisis, and cross-border mergers and acquisitions: A 26-nation exploratory study," MPRA Paper 60148, University Library of Munich, Germany.
    3. Reddy, Kotapati Srinivasa & Nangia, Vinay Kumar & Agrawal, Rajat, 2013. "Indian economic-policy reforms, bank mergers, and lawful proposals: The ex-ante and ex-post ‘lookup’," Journal of Policy Modeling, Elsevier, vol. 35(4), pages 601-622.
    4. Reddy, Kotapati Srinivasa & Nangia, Vinay Kumar & Agrawal, Rajat, 2013. "Share repurchases, signaling effect and implications for corporate governance: Evidence from India," MPRA Paper 60147, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Fast moving consumer goods; detergent market; restructuring; market share; market delisting;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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