CRM Implementation: A Descriptive Study of the Service Industry in Pakistan
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More about this item
Keywords
Customization; CRM Implementation; Customer Knowledge; Customer Satisfaction; Economic Performance;All these keywords.
JEL classification:
- M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CSE-2015-01-19 (Economics of Strategic Management)
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