IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/60677.html
   My bibliography  Save this paper

The multi-product nature of the firm in the arts sector: A case study on ‘Centro Zo’

Author

Listed:
  • Cellini, Roberto
  • Martorana, Marco Ferdinando
  • Platania, Felicita

Abstract

This article studies the relevance of the multi-product nature of a firm whose core-business rests in the performing arts sector. A specific case study is presented, concerning ‘Centro Zo’, a firm which was born in Catania (Italy) about 15 years ago, to supply performing arts pieces. Now it is a multi-product firm, offering different goods and services. The multi-product choice is investigated from the firm’s perspective, and from the consumers’ standpoint. Fresh data, collected in 2013, are used to investigate the evaluations of the consumers about the different products, and their propensity to joint consumption. We show that the importance of different goods changes across different groups of consumers attending the live performances at Centro Zo. However, the multi-product choice allows the firm to sustain its core business, and –we suggest– makes it more independent from the local policy-makers.

Suggested Citation

  • Cellini, Roberto & Martorana, Marco Ferdinando & Platania, Felicita, 2014. "The multi-product nature of the firm in the arts sector: A case study on ‘Centro Zo’," MPRA Paper 60677, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:60677
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/60677/1/MPRA_paper_60677.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. De Marchi, Neil & Van Miegroet, Hans J., 2006. "The History of Art Markets," Handbook of the Economics of Art and Culture, in: V.A. Ginsburgh & D. Throsby (ed.), Handbook of the Economics of Art and Culture, edition 1, volume 1, chapter 3, pages 69-122, Elsevier.
    2. Glazer, Amihai, 2004. "Motivating devoted workers," International Journal of Industrial Organization, Elsevier, vol. 22(3), pages 427-440, March.
    3. Andrew B. Bernard & Stephen J. Redding & Peter K. Schott, 2010. "Multiple-Product Firms and Product Switching," American Economic Review, American Economic Association, vol. 100(1), pages 70-97, March.
    4. Minniti, Antonio & Turino, Francesco, 2013. "Multi-product firms and business cycle dynamics," European Economic Review, Elsevier, vol. 57(C), pages 75-97.
    5. Bruno S. Frey, 1997. "Not Just for the Money," Books, Edward Elgar Publishing, number 1183.
    6. Victor Ginsburgh & David Throsby, 2006. "Handbook of the economics of art and culture," ULB Institutional Repository 2013/1673, ULB -- Universite Libre de Bruxelles.
    7. Paul W. Dobson & Michael Waterson, 1996. "Product Range and Interfirm Competition," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 5(3), pages 317-341, September.
    8. Alper, Neil O. & Wassall, Gregory H., 2006. "Artists' Careers and Their Labor Markets," Handbook of the Economics of Art and Culture, in: V.A. Ginsburgh & D. Throsby (ed.), Handbook of the Economics of Art and Culture, edition 1, volume 1, chapter 23, pages 813-864, Elsevier.
    9. Throsby, David, 1994. "The Production and Consumption of the Arts: A View of Cultural Economics," Journal of Economic Literature, American Economic Association, vol. 32(1), pages 1-29, March.
    10. Tiziana Cuccia & Roberto Cellini, 2009. "Workers' Enterprises And The Taste For Production: The Arts, Sport And Other Cases," Scottish Journal of Political Economy, Scottish Economic Society, vol. 56(1), pages 123-137, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cuccia, Tiziana & Monaco, Luisa & Rizzo, Ilde, 2015. "Are less public funds bad? New strategies for cultural operators," MPRA Paper 64782, University Library of Munich, Germany.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Cellini, Roberto & Cuccia, Tiziana, 2014. "The artist–art dealer relationship as a marketing channel," Research in Economics, Elsevier, vol. 68(1), pages 57-69.
    2. Victor Ginsburgh, 2013. "Mark Blaug and the economics of the arts," Chapters, in: Marcel Boumans & Matthias Klaes (ed.), Mark Blaug: Rebel with Many Causes, chapter 15, pages 208-224, Edward Elgar Publishing.
    3. Jun Zhang, 2017. "Commodifying art, Chinese style: The making of China’s visual art market," Environment and Planning A, , vol. 49(9), pages 2025-2045, September.
    4. Cuccia, Tiziana & Cellini, Roberto, 2007. "Workers' enterprises in the case of arts production," MPRA Paper 5192, University Library of Munich, Germany.
    5. Popovic, Milenko, 2009. "Dynamic Models of Arts Labor Supply," MPRA Paper 19397, University Library of Munich, Germany.
    6. Bruno Frey, 2005. "Problems with Publishing: Existing State and Solutions," European Journal of Law and Economics, Springer, vol. 19(2), pages 173-190, April.
    7. Argente, David & Lee, Munseob & Moreira, Sara, 2018. "Innovation and product reallocation in the great recession," Journal of Monetary Economics, Elsevier, vol. 93(C), pages 1-20.
    8. Borowiecki, Karol Jan & Graddy, Kathryn, 2021. "Immigrant artists: Enrichment or displacement?," Journal of Economic Behavior & Organization, Elsevier, vol. 191(C), pages 785-797.
    9. Michael Getzner, 2020. "Spatially Disaggregated Cultural Consumption: Empirical Evidence of Cultural Sustainability from Austria," Sustainability, MDPI, vol. 12(23), pages 1-19, December.
    10. Arjo Klamer, 2001. "A pragmatic view on values in economics," Journal of Economic Methodology, Taylor & Francis Journals, vol. 10(2), pages 191-212.
    11. Thom, Marco, 2016. "Fine artists' entrepreneurial business environment," Working Papers 06/16, Institut für Mittelstandsforschung (IfM) Bonn.
    12. repec:vuw:vuwscr:19143 is not listed on IDEAS
    13. Concetta Castiglione & Roberto Zanola, 2019. "The Demand and Supply for Popular Culture: Evidence from Italian Circuses," Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, Springer;Società Italiana degli Economisti (Italian Economic Association), vol. 5(3), pages 349-367, October.
    14. Luc Renneboog & Christophe Spaenjers, 2013. "Buying Beauty: On Prices and Returns in the Art Market," Management Science, INFORMS, vol. 59(1), pages 36-53, February.
    15. Bruno S. Frey, "undated". "Publishing as Prostitution? Choosing Between One�s Own Ideas and Academic Failure," IEW - Working Papers 117, Institute for Empirical Research in Economics - University of Zurich.
    16. Chiara Dalle Nogare & Raffaele Scuderi & Enrico Bertacchini, 2021. "Immigrants, voter sentiment, and local public goods: The case of museums," Journal of Regional Science, Wiley Blackwell, vol. 61(5), pages 1087-1112, November.
    17. Delfgaauw, Josse & Dur, Robert, 2007. "Signaling and screening of workers' motivation," Journal of Economic Behavior & Organization, Elsevier, vol. 62(4), pages 605-624, April.
    18. Tiziana Cuccia & Roberto Cellini, 2009. "Workers' Enterprises And The Taste For Production: The Arts, Sport And Other Cases," Scottish Journal of Political Economy, Scottish Economic Society, vol. 56(1), pages 123-137, February.
    19. Bruno S. Frey & Andre Briviba, 2023. "Two types of cultural economics," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), vol. 70(1), pages 1-9, March.
    20. Volker Nocke & Nicolas Schutz, 2018. "Multiproduct‐Firm Oligopoly: An Aggregative Games Approach," Econometrica, Econometric Society, vol. 86(2), pages 523-557, March.
    21. Masashige Hamano & Francesco Zanetti, 2017. "Endogenous Turnover and Macroeconomic Dynamics," Review of Economic Dynamics, Elsevier for the Society for Economic Dynamics, vol. 26, pages 263-279, October.

    More about this item

    Keywords

    Arts; multi-product firm; policy-makers; product diversification.;
    All these keywords.

    JEL classification:

    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:60677. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.