Community-based Social Marketing, Additional Instrument of Traditional Public Policies’ Instruments: Case study – Controlling Air Pollution in Romania
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References listed on IDEAS
- Amanda L. Kennedy, 2010. "Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation," Sustainability, MDPI, vol. 2(4), pages 1-23, April.
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More about this item
Keywords
social marketing; public policies; community - based social marketing; air pollution control;All these keywords.
JEL classification:
- J78 - Labor and Demographic Economics - - Labor Discrimination - - - Public Policy (including comparable worth)
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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