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Il ruolo dei consorzi per la valorizzazione del Made in Italy nel mercato indiano
[The role of export consortia for the promotion of Made in Italy products in the Indian market]

Author

Listed:
  • Francioni, Barbara
  • Musso, Fabio
  • Pagano, Alessandro

Abstract

This paper argues that export consortia should be re-assessed in terms of relevance and effectiveness, in the light of recent changes in international market competition. Therefore this paper aims to explore the role of export consortia to foster “Made in Italy” companies and products in emerging markets, attempting to highlight their limitations and opportunities. The empirical research is based on two case-studies of Italian export consortia active in the Indian market and promoting agrifood products. According to conducted research, the examined export consortia behaviour shows that little changes have emerged when compared to “traditional” approaches widely practiced in the past, even though it is clear that firms are increasingly aware about the possible role of export consortia in emerging markets.

Suggested Citation

  • Francioni, Barbara & Musso, Fabio & Pagano, Alessandro, 2012. "Il ruolo dei consorzi per la valorizzazione del Made in Italy nel mercato indiano [The role of export consortia for the promotion of Made in Italy products in the Indian market]," MPRA Paper 49757, University Library of Munich, Germany, revised Dec 2012.
    • Handle: RePEc:pra:mprapa:49757
    as

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    File URL: https://mpra.ub.uni-muenchen.de/49757/1/MPRA_paper_49757.pdf
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    References listed on IDEAS

    as
    1. Fabio Musso, 2010. "Innovation in Marketing Channels," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Marketi.
    2. Jan Johanson & Jan-Erik Vahlne, 2009. "The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 40(9), pages 1411-1431, December.
    3. Gilmore, Audrey & Carson, David & Rocks, Steve, 2006. "Networking in SMEs: Evaluating its contribution to marketing activity," International Business Review, Elsevier, vol. 15(3), pages 278-293, June.
    4. María Nieto & Zulima Fernández, 2005. "The role of information technology in corporate strategy of small and medium enterprises," Journal of International Entrepreneurship, Springer, vol. 3(4), pages 251-262, December.
    5. Musso, Fabio, 2006. "Strategie di internazionalizzazione fra economie distrettuali e filiere estese [Internationalization strategies: from local clusters to extended networks]," MPRA Paper 31118, University Library of Munich, Germany.
    6. Selena Aureli & Massimo Ciambotti & Mara Del Baldo, 2011. "Il contratto di rete come strumento di sviluppo delle piccole e medie imprese. Un?analisi delle prime esperienze," ARGOMENTI, FrancoAngeli Editore, vol. 2011(33), pages 75-104.
    7. Cardona, Pablo & S. Lawrence, Barbara & M. Bentler, Peter, 2003. "Influence of social and work exchange relationships on organizational citizenship behavior, The," IESE Research Papers D/497, IESE Business School.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Maryem Cherni, 2016. "The Role of Information Diffusion on Farmers Good Agricultural Practices: A Social Network Point of View – The Case of the French Agro-Environmental Practices," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 6(1), pages 31-40.
    2. Barbara Francioni & Barbara Francioni, 2017. "The Italian Sounding Phenomenon: The Case Of Germany," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 7(1), pages 39-50.

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    More about this item

    Keywords

    small firms; alliances; export consortia; emerging markets;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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