IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/48353.html
   My bibliography  Save this paper

Marketing European cities in the new internationalized environment: The course of Prague after 1989

Author

Listed:
  • Metaxas, Theodore

Abstract

The aim of the article is to show the significance of Place Marketing in the development and competitiveness of European cities. The present study focuses on and points out the strategic process of Place marketing, in one of the most representative examples of its successful implementation, which is the city of Prague. Prague, which in only 16 years, after 1989, managed to increase its competitiveness becoming one of the most attractive investment and culture destinations on international level. More specifically, the article presents the course of Prague after 1989, awarding the profile of the city as a top competitive investment and cultural destination in the European hierarchical urban system.

Suggested Citation

  • Metaxas, Theodore, 2009. "Marketing European cities in the new internationalized environment: The course of Prague after 1989," MPRA Paper 48353, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:48353
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/48353/1/MPRA_paper_48353.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Paul M. Williams, 2002. "Community strategies: mainstreaming sustainable development and strategic planning?," Sustainable Development, John Wiley & Sons, Ltd., vol. 10(4), pages 197-205.
    2. Ramin Keivani & Ali Parsa & Stanley McGreal, 2001. "Globalisation, Institutional Structures and Real Estate Markets in Central European Cities," Urban Studies, Urban Studies Journal Limited, vol. 38(13), pages 2457-2476, December.
    3. Zorica Nedović-Budić & Sasha Tsenkova & Peter Marcuse, 2006. "The urban mosaic of post-socialist Europe," Contributions to Economics, in: Sasha Tsenkova & Zorica Nedović-Budić (ed.), The Urban Mosaic of Post-Socialist Europe, chapter 1, pages 3-20, Springer.
    4. Luis Rubalcaba-Bermejo & Juan R. Cuadrado-Roura, 1995. "Urban Hierarchies and Territorial Competition in Europe: Exploring the Role of Fairs and Exhibitions," Urban Studies, Urban Studies Journal Limited, vol. 32(2), pages 379-400, March.
    5. Wallace, Helen, 1998. "Coming to Terms with a Larger Europe: Options for Economic Integration," UCAIS Berkeley Roundtable on the International Economy, Working Paper Series qt98n7d7pv, UCAIS Berkeley Roundtable on the International Economy, UC Berkeley.
    6. Michal Illner, 1998. "The Changing Quality of Life in a Post-Communist Country: The Case of Czech Republic," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 43(1), pages 141-170, February.
    7. Charles P. Oman, 1996. "The Policy Challenges of Globalisation and Regionalisation," OECD Development Centre Policy Briefs 11, OECD Publishing.
    8. Robert J. Rogerson, 1999. "Quality of Life and City Competitiveness," Urban Studies, Urban Studies Journal Limited, vol. 36(5-6), pages 969-985, May.
    9. Cecilia Wong, 1998. "Determining Factors for Local Economic Development: The Perception of Practitioners in the North West and Eastern Regions of the UK," Regional Studies, Taylor & Francis Journals, vol. 32(8), pages 707-720.
    10. Jiang Xu & Anthony G.O. Yeh, 2005. "City Repositioning and Competitiveness Building in Regional Development: New Development Strategies in Guangzhou, China," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 29(2), pages 283-308, June.
    11. Head, C. Keith & Ries, John C. & Swenson, Deborah L., 1999. "Attracting foreign manufacturing: Investment promotion and agglomeration," Regional Science and Urban Economics, Elsevier, vol. 29(2), pages 197-218, March.
    12. Pucher, J., 1999. "The transformation of urban transport in the Czech Republic, 1988-1998," Transport Policy, Elsevier, vol. 6(4), pages 225-236, October.
    13. Marcus Doel & Phil Hubbard, 2002. "Taking world cities literally: Marketing the city in a global space of flows," City, Taylor & Francis Journals, vol. 6(3), pages 351-368, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Peter Mayerhofer & Oliver Fritz & Dieter Pennerstorfer, 2010. "Dritter Bericht zur internationalen Wettbewerbsfähigkeit Wiens," WIFO Studies, WIFO, number 42430, January.
    2. METAXAS, Theodore & TSAVDARIDOU, Maria, 2013. "From ‘Blue Banana’ To ‘Red Octopus’ And The Development Of Eastern And Southern European Cities: Warsaw And Lisbon," Regional and Sectoral Economic Studies, Euro-American Association of Economic Development, vol. 13(1), pages 15-30.
    3. Kotios, Angelos & Saratsis, Yiannis & Kallioras, Dimitris & Metaxas, Theodore, 2005. "Balkans and Europe: identifying spatial development dimensions," MPRA Paper 42298, University Library of Munich, Germany.
    4. Metaxas, Theodore, 2008. "Τοπική Οικονομκή Ανάπτυξη, Ιδιαίτερα Χαρακτηριστικά Πόλεων, Πολιτικές Ανάπτυξης Και Ανταγωνιστικότητα Επιχειρήσεων [Local economic development, cities' distinctive characteristics, development poli," MPRA Paper 41609, University Library of Munich, Germany.
    5. KubešCDFMR Jan, 2013. "European post-socialist cities and their near hinterland in intra-urban geography literature," Bulletin of Geography. Socio-economic Series, Sciendo, vol. 19(19), pages 19-43, June.
    6. Luděk Sýkora & Stefan Bouzarovski, 2012. "Multiple Transformations," Urban Studies, Urban Studies Journal Limited, vol. 49(1), pages 43-60, January.
    7. Shiuh‐Shen Chien, 2008. "Local Responses To Globalization In China: A Territorial Restructuring Process Perspective," Pacific Economic Review, Wiley Blackwell, vol. 13(4), pages 492-517, October.
    8. Martin, Philippe & Mayer, Thierry & Mayneris, Florian, 2011. "Public support to clusters: A firm level study of French "Local Productive Systems"," Regional Science and Urban Economics, Elsevier, vol. 41(2), pages 108-123, March.
    9. Greenaway, David & Görg, Holger, 2002. "Much Ado About Nothing? Do Domestic Firms Really Benefit from Foreign Investment?," CEPR Discussion Papers 3485, C.E.P.R. Discussion Papers.
    10. Jean-Louis Mucchielli & Thierry Mayer, 1999. "La localisation à l'étranger des entreprises multinationales," Post-Print hal-01016877, HAL.
    11. Mayer, T. & Mejean, I. & Nefussi, B., 2010. "The location of domestic and foreign production affiliates by French multinational firms," Journal of Urban Economics, Elsevier, vol. 68(2), pages 115-128, September.
    12. Fulong Wu, 2016. "China's Emergent City-Region Governance: A New Form of State Spatial Selectivity through State-orchestrated Rescaling," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 40(6), pages 1134-1151, November.
    13. Toşa, Cristian & Sato, Hitomi & Morikawa, Takayuki & Miwa, Tomio, 2018. "Commuting behavior in emerging urban areas: Findings of a revealed-preferences and stated-intentions survey in Cluj-Napoca, Romania," Journal of Transport Geography, Elsevier, vol. 68(C), pages 78-93.
    14. Víctor G. Alfaro-García & Anna M. Gil-Lafuente & Gerardo G. Alfaro Calderón, 2017. "A fuzzy approach to a municipality grouping model towards creation of synergies," Computational and Mathematical Organization Theory, Springer, vol. 23(3), pages 391-408, September.
    15. Riccardo Crescenzi & Carlo Pietrobelli & Roberta Rabellotti, 2012. "Innovation Drivers, Value Chains and the Geography of Multinational Firms in European Regions," LEQS – LSE 'Europe in Question' Discussion Paper Series 53, European Institute, LSE.
    16. Mutti, John & Grubert, Harry, 2004. "Empirical asymmetries in foreign direct investment and taxation," Journal of International Economics, Elsevier, vol. 62(2), pages 337-358, March.
    17. Raimbault, Juste & Le Néchet, Florent, 2021. "Introducing endogenous transport provision in a LUTI model to explore polycentric governance systems," Journal of Transport Geography, Elsevier, vol. 94(C).
    18. Niklas Elert, 2014. "What determines entry? Evidence from Sweden," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 53(1), pages 55-92, August.
    19. Juan R. Cuadrado Roura & Luis Rubalcaba Bermejo, 1997. "Las ferias y exposiciones en Europa como factores de competencia y especialización urbana," Working Papers 01/97, Instituto Universitario de Análisis Económico y Social.
    20. Jones, Jonathan & Wren, Colin, 2008. "Re-investment and the survival of foreign-owned plants," LSE Research Online Documents on Economics 33138, London School of Economics and Political Science, LSE Library.

    More about this item

    Keywords

    place/ city marketing; eastern European cities; Prague;
    All these keywords.

    JEL classification:

    • R50 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - General
    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy
    • R59 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:48353. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.