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Nanotechnology and business opportunities: scenarios as awareness instrument

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  • Knol, Erik

Abstract

For a few years now, nanotechnology has been recognised as a promising new growth innovator. This leads to a shift from the exploration of nanotechnology knowledge towards a phase of exploitation. The coming years this commercialisation of nanotechnology will be extended. Nanotechnology is a disruptive technology phenomenon, which leads to more difficulties in overseeing business opportunities. Additionally, the fact that high-tech small firms, especially those dealing with nanotechnology, are highly interested in developments in science and technology, begs the question how to stimulate the awareness for (new) business opportunities in nanotechnology within these firms. A promising strategy to stimulate learning and awareness of business opportunities in nanotechnology is the use of scenarios. These projections focused on uncertainty stretch the mental model of entrepreneurs and/or managers and have the ability to activate learning processes. This paper presents the (theoretical) fundaments of scenario usage in relation to the recognition of business opportunities in nanotechnology.

Suggested Citation

  • Knol, Erik, 2004. "Nanotechnology and business opportunities: scenarios as awareness instrument," MPRA Paper 31362, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:31362
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    References listed on IDEAS

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    Cited by:

    1. Knol, W.H.C., 2005. "Small-scale technologies for energy innovations: role and implication directions," MPRA Paper 1325, University Library of Munich, Germany.
    2. WHC Knol, 2005. "Micro and nanotechnology commercialization: balance between exploration and exploitation," Development and Comp Systems 0501002, University Library of Munich, Germany.

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    More about this item

    Keywords

    scenarios; business planning; high-tech small firms; nanotechnology; entrepreneurship;
    All these keywords.

    JEL classification:

    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology

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