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Theory of argumentation in financial markets

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  • Estrada, Fernando

Abstract

This paper aims to explore the relevance of the Theory of Argumentation TA in the complex area of financial reporting. Specifically, we investigated the scope of the phenomenon of persuasion in advertising. It examines advertisements in publications notable economic movement in Colombia. The financial communication is important to distinguish how to run the models of behavior based on beliefs of agents. Consequently, investors' beliefs can also change systematically with changes in market prices. This paper is the first part and its purpose is to prepare from the Theory of Argumentation TA an application to the financial sector in Colombia.

Suggested Citation

  • Estrada, Fernando, 2010. "Theory of argumentation in financial markets," MPRA Paper 23932, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:23932
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    References listed on IDEAS

    as
    1. Fernando Estrada Gallego, 2008. "Hebert A. Simon y la economía organizacional," Revista Sociedad y Economía, Universidad del Valle, CIDSE, July.
    2. Chevalier, Judith & Ellison, Glenn, 1997. "Risk Taking by Mutual Funds as a Response to Incentives," Journal of Political Economy, University of Chicago Press, vol. 105(6), pages 1167-1200, December.
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    8. Fernando Estrada Gallego, 2005. "Dialéctica en la argumentación económica," Revista de Economía Institucional, Universidad Externado de Colombia - Facultad de Economía, vol. 7(12), pages 113-135, January-J.
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    13. Estrada, Fernando, 2010. "Money, credit and finance in The Arcades Project," MPRA Paper 35059, University Library of Munich, Germany, revised 2013.
    14. Sendhil Mullainathan & Andrei Shleifer, 2005. "The Market for News," American Economic Review, American Economic Association, vol. 95(4), pages 1031-1053, September.
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    Cited by:

    1. Estrada, Fernando, 2011. "Benoit Mandelbrot (1924 - 2011 ) : A Greek among Romans," MPRA Paper 30563, University Library of Munich, Germany.

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    More about this item

    Keywords

    Financial markets; economy; theory argumentation; information; advertising;
    All these keywords.

    JEL classification:

    • B0 - Schools of Economic Thought and Methodology - - General
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • A1 - General Economics and Teaching - - General Economics
    • G3 - Financial Economics - - Corporate Finance and Governance
    • A10 - General Economics and Teaching - - General Economics - - - General
    • B00 - Schools of Economic Thought and Methodology - - General - - - History of Economic Thought, Methodology, and Heterodox Approaches
    • G01 - Financial Economics - - General - - - Financial Crises
    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • G0 - Financial Economics - - General

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