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Negative Influence of Electronic Advertising - Specifically Televison in Shaping the Behavior and Preferences of Children in Ages (10-14)

Author

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  • Ali, Emmad

Abstract

This report is concerned about the changing behaviors and preferences of the children aged (10-14) due to the negative influence of the electronic advertising, specifically the television. In this report I have targeted the children of age (10-14) and their parents as the respondents of the study. I have also interviewed some advertisers for finding their views about the subject. In this research I have done the hypothesis testing that, whether television advertising has a negative influence on children’s behavior and preferences or not. I have conducted the research through surveying questionnaires with the children aged (10-14) and their parents. The questionnaires are attached in the appendices at the end of report. The result of the study shows that television advertising has a negative influence on children’s behavior and preferences. Children are more exposed towards television advertising. They influence their parents buying most of the time. Parents said that these advertises sometimes create obsession in their children’s minds. The children are becoming more demanding. I have conclude the report followed by some recommendations, one of them is parents should choose adopt the ritual of discussing the advertisements viewed on television with their kids and also make it clear to the children that what they see on television is not always true.

Suggested Citation

  • Ali, Emmad, 2022. "Negative Influence of Electronic Advertising - Specifically Televison in Shaping the Behavior and Preferences of Children in Ages (10-14)," MPRA Paper 116510, University Library of Munich, Germany, revised 18 Nov 2022.
    • Handle: RePEc:pra:mprapa:116510
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    References listed on IDEAS

    as
    1. Hussain, Zahir & Ali, Syed Babar, 2009. "Implementation of Operational Risk Regime: A Case of Commercial Banks in Pakistan," MPRA Paper 64469, University Library of Munich, Germany.
    2. Syed Babar Ali & Manzoor A.Khalidi, 2020. "Valuation of Equity Securities, Private Firms, and Startups," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 16(1), pages 125-140.
    3. Zia Ullah & Mohammed Ali Bait Ali Sulaiman & Syed Babar Ali & Naveed Ahmad & Miklas Scholz & Heesup Han, 2021. "The Effect of Work Safety on Organizational Social Sustainability Improvement in the Healthcare Sector: The Case of a Public Sector Hospital in Pakistan," IJERPH, MDPI, vol. 18(12), pages 1-18, June.
    4. Rizvi, Aoun & Ali, Syed Babar, 2011. "Risk Taking Behavior of Investors of Pakistan," MPRA Paper 64342, University Library of Munich, Germany.
    5. Ahmad, Baseer & Ali, Syed Babar, 2012. "Do Individual Investors in Pakistan Prefer Dividends?," MPRA Paper 64205, University Library of Munich, Germany.
    6. Ali, Syed Babar, 2012. "Corporate Governance and Accounting Practices in Pakistan," MPRA Paper 64713, University Library of Munich, Germany.
    7. Ali Zaidi, Syed Najaf & Ali, Syed Babar, 2006. "Risk and Scope of Debit Check Card in Competitive Market of Pakistan," MPRA Paper 64456, University Library of Munich, Germany.
    8. Syed Babar Ali & Manzoor A.Khalidi, 2020. "Valuation of Equity Securities, Private Firms, and Startups," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 16(1), pages 16-19.
    9. Ali, Madiha & Ali, Syed Babar, 2014. "The Impact of Working Capital Management on Firm Profitability and Fixed Investment in Pakistan," MPRA Paper 64520, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Advertising;

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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