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Application of quality function deployment in redesigning website: A case study on TV3

Author

Listed:
  • Islam, Rafikul
  • Ahmed, Mohiuddin
  • Alias, Masliza

Abstract

Internet technology has been used by most of the organizations in the world today. One of the primary vehicles of information gathering and dissemination in today’s world is organizational website. This research evaluates the performance of the present TV3 (a popular private television station in Malaysia) website. By means of an on-line survey and a few focus group discussions, it also identifies the website viewer requirements and their corresponding importance level. Subsequently, the technical requirements are identified that can fulfill the viewer requirements. A House of Quality (HOQ) is built to find the relationship between the viewer and technical requirements. The Quality Function Deployment (QFD) exercise provides the prioritized technical requirements, which is expected to guide the TV3 website development and maintenance team in its future website redesigning project. The findings of the research are also expected to provide some insight in other organizations in similar need.

Suggested Citation

  • Islam, Rafikul & Ahmed, Mohiuddin & Alias, Masliza, 2007. "Application of quality function deployment in redesigning website: A case study on TV3," MPRA Paper 11336, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:11336
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    File URL: https://mpra.ub.uni-muenchen.de/11336/1/MPRA_paper_11336.pdf
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    Cited by:

    1. Farzana Elahi & Shamsad Ahmed & Mahbubul Haque & Nazreen Chowdhury, 2016. "An Empirical Investigation into Physician Preferences in Drug Prescription: An Integrated Methodology of AHP and QFD," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(5), pages 81-89, October.

    More about this item

    Keywords

    Quality Function Deployment; Website development; Erbsite quality evaluation; TV3; Malaysia;
    All these keywords.

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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