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Fast-Fashion Labels Industry: Strategy Evaluation of H&M

Author

Listed:
  • Ullah, Nazim

Abstract

The importance of a corporate strategy hinges on its being an effective means to allocate a company's resources, establish business expectations and improve a company's competitive position, as well as increase shareholder value to something beyond the sum of its physical assets. The purpose of the study is to analysis industry external and internal environments, its capabilities, and capacities of H&M and to identify and investigate the acknowledged and undeclared strategies that are being applied by the H&M. To analyze the objectives of the study, several tools are applied namely SWOT, Porter’s 5 force model, PESTEL. The study find that H&M should follow CAGE approach, re-design R&D to measure the behavior of the consumers and their competitors, maintain a flexible strategic management approach so that any time they can change, strengthen their supply chain management and H&M should take more efforts on the fashion design and product more fashionable clothes with the cheaper price to attract own specialized customers.

Suggested Citation

  • Ullah, Nazim, 2021. "Fast-Fashion Labels Industry: Strategy Evaluation of H&M," MPRA Paper 108715, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:108715
    as

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    References listed on IDEAS

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    4. Dennis L Buchanan & Mark H. A. Davis, 2018. "Strategic Management," World Scientific Book Chapters, in: Metals and Energy Finance Application of Quantitative Finance Techniques to the Evaluation of Minerals, Coal and Petroleum Projects, chapter 3, pages 39-65, World Scientific Publishing Co. Pte. Ltd..
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    H&M; SWOT; Porter’s 5 force model; PESTEL;
    All these keywords.

    JEL classification:

    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General

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