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O declínio das grandes empresas brasileiras

Author

Listed:
  • Alexandre Pavan Torres

    (Universidade Federal de Santa Catarina)

  • Emilio Araújo Menezes

    (Universidade do Sul de Santa Catarina)

  • Fernando A. Ribeiro Serra

    (Universidade do Sul de Santa Catarina - UNISUL Business School)

  • Manuel Portugal Ferreira

    (Instituto Politécnico de Leiria)

Abstract

Neste artigo focamos o declínio organizacional, focando especificamente a evolução de uma seleção de empresas brasileiras que passaram pelo ranking das Maiores e Melhores da revista Exame. A nossa análise mostra um elevado índice de declínio entre as maiores empresas brasileiras e que há uma aceleração do declínio, ou da incapacidade de manter um nível de competitividade superior durante um período alargado de tempo. O estudo da estratégia, como disciplina que procura entender e auxiliar as empresas a capturar e suster uma vantagem competitiva sairá reforçado com a compreensão das causas de insucesso, e de perda de capacidade competitiva sustentável, das empresas.

Suggested Citation

  • Alexandre Pavan Torres & Emilio Araújo Menezes & Fernando A. Ribeiro Serra & Manuel Portugal Ferreira, 2008. "O declínio das grandes empresas brasileiras," Working Papers 26, globADVANTAGE, Polytechnic Institute of Leiria.
    • Handle: RePEc:pil:wpaper:26
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    File URL: https://globadvantage.ipleiria.pt/files/2008/10/working_paper-26_globadvantage.pdf
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    More about this item

    Keywords

    declínio organizacional; Brasil; 500 maiores; estratégia;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

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