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O turnaround da Bunge nos anos 90

Author

Listed:
  • Fernando A. Ribeiro Serra

    (UNISUL Business School)

  • Manuel Portugal Ferreira

    (Instituto Politécnico de Leiria)

  • Evandro Contrigiane

    (Universidade do Sul de Santa Catarina)

Abstract

A longevidade empresarial é um assunto central em estratégia empresarial. As empresas de maior longevidade são as que superaram a tendência para a inércia e para se concentrarem na replicação do que sempre fizeram e conseguem operar mudanças estratégicas profundas. Estas mudanças podem incluir a reconfiguração da sua carteira de competências e negócios e a passagem de testemunho para uma gestão profissional. Fazer as mudanças internas e recuperar descreve um processo de turnaround. Neste artigo ilustramos o processo de turnaround da Bunge Limited, na década de 90. Ultrapassadas as dificuldades a empresa assumiu a liderança mundial em diversos segmentos do agronegócio. O objetivo é compreender como as empresas se podem reestruturar e recuperar de crises, com um foco particular sobre como a empresa reconfigura a sua carteira de negócios e de recursos, identifica os elementos estratégicos e a forma como faz a alocação dos recursos. A fundamentação teórica se concentrou no processo de turnaround empresarial e nos recursos utilizados durante o processo, segundo a abordagem da RBV.

Suggested Citation

  • Fernando A. Ribeiro Serra & Manuel Portugal Ferreira & Evandro Contrigiane, 2008. "O turnaround da Bunge nos anos 90," Working Papers 15, globADVANTAGE, Polytechnic Institute of Leiria.
    • Handle: RePEc:pil:wpaper:15
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    File URL: https://globadvantage.ipleiria.pt/files/2008/05/working_paper-15_globadvantage.pdf
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    More about this item

    Keywords

    Estratégia; RBV; Turnaround; Longevidade;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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