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Adopción de tecnologías en banca electrónica

Author

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  • Enrique Saravia Vergara

    (Universidad del Pacífico)

Abstract

El estudio presenta el análisis de varios modelos teóricos con el fin de identificar las variables que explican el uso de banca electrónica por parte de los consumidores, basándose en la convergencia de tres enfoques: (i) modelos de medición de la calidad en servicios desde la perspectiva de los consumidores; (ii) modelos de aceptación de tecnologías basadas en teorías de las ciencias del comportamiento y (iii) modelos de calidad de plataformas tecnológicas desde un enfoque de calidad de las páginas web. Los resultados preliminares del estudio, aplicado en esta primera fase como prueba piloto, permiten identificar con altos índices de confiabilidad y validez los factores que explican el uso de la banca por Internet de las personas de nivel socioeconómico A/B en Lima.

Suggested Citation

  • Enrique Saravia Vergara, 2015. "Adopción de tecnologías en banca electrónica," Working Papers 15-12, Centro de Investigación, Universidad del Pacífico.
    • Handle: RePEc:pai:wpaper:15-12
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    References listed on IDEAS

    as
    1. Garvin, David A., 1984. "Product quality: An important strategic weapon," Business Horizons, Elsevier, vol. 27(3), pages 40-43.
    2. Vieira, Valter Afonso, 2010. "Mensuração da qualidade de serviço no varejo eletrônico e seu impacto sobre as intenções comportamentais," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 50(2), April.
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