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Product quality: An important strategic weapon

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  • Garvin, David A.

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  • Garvin, David A., 1984. "Product quality: An important strategic weapon," Business Horizons, Elsevier, vol. 27(3), pages 40-43.
    • Handle: RePEc:eee:bushor:v:27:y:1984:i:3:p:40-43
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    Cited by:

    1. Kühl, R., 1999. "Private und öffentliche Qualitätsstandards und die Bedeutung von Information," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 35.
    2. Enrique Saravia Vergara, 2015. "Adopción de tecnologías en banca electrónica," Working Papers 15-12, Centro de Investigación, Universidad del Pacífico.
    3. Erlin Trisyulianti & Budhi Prihartono & Made Andriani & Kadarsah Suryadi, 2023. "A conceptual framework for a value‐based sustainability balanced scorecard," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(3), pages 1536-1552, June.
    4. Dubois, Magalie, 2021. "The market for wine quality evaluation: evolution and future perspectives," Working Papers 321855, American Association of Wine Economists.
    5. Dawoon Jung & Byung Cho Kim & Myungsub Park & Detmar W. Straub, 2019. "Innovation and Policy Support for Two-Sided Market Platforms: Can Government Policy Makers and Executives Optimize Both Societal Value and Profits?," Information Systems Research, INFORMS, vol. 30(3), pages 1037-1050, September.
    6. Omrane, Amina, 2022. "The main determinants and effects of product innovation: An exploratory study on the pastry companies of the region of Sfax (in Tunisia)," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    7. Zuniga-Arias, Guillermo & Ruben, Ruerd, 2007. "Variability in Quality and Management Practices in the Mango Supply Chain from Costa Rica," 103rd Seminar, April 23-25, 2007, Barcelona, Spain 9398, European Association of Agricultural Economists.
    8. Juan Beristain, Jose & Zorrilla, Pilar, 2011. "The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets," Journal of Retailing and Consumer Services, Elsevier, vol. 18(6), pages 562-574.
    9. Dickinson, Sonia J. & Heath, Tara, 2008. "Cooperative Brand Alliances: How to Generate Positive Evaluations," Australasian marketing journal, Elsevier, vol. 16(2), pages 22-38.
    10. Nertila Cika & Sotiraq Dhamo & Igli Tola, 2018. "The Role of Auditors Against Money Laundering- Albania Case," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 4, ejes_v4_i.
    11. Bruno Schivinski & Dariusz Dabrowski, 2013. "The Effect Of Social-Media Communication On Consumer Perceptions Of Brands," GUT FME Working Paper Series A 12, Faculty of Management and Economics, Gdansk University of Technology.

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