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Exploring the impact of plant-based milk alternatives in the US - Preregistration

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  • Mendez, Samara
  • Peacock, Jacob Robert

    (Stanford University)

Abstract

We provide a detailed research plan to evaluate the impact of the increasing availability of plant-based milk alternatives on demand for dairy fluid milk products in the United States. We will investigate this question by conducting three analyses: (1) gathering and comparing different sources of grocery sales data to investigate data variability and to determine whether plant-based sales are sufficient to replace declining dairy sales, (2) summarizing research on the relationship between plant-based and dairy milks to determine whether the products are price substitutes for each other, and (3) estimating demand for dairy milk in separate periods between 2001-2019 and comparing each period's responsiveness to price fluctuations to determine whether dairy milk demand has undergone major changes that could have been caused by the expansion of plant-based milk products.

Suggested Citation

  • Mendez, Samara & Peacock, Jacob Robert, 2021. "Exploring the impact of plant-based milk alternatives in the US - Preregistration," OSF Preprints tdghp_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:tdghp_v1
    DOI: 10.31219/osf.io/tdghp_v1
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