IDEAS home Printed from https://ideas.repec.org/p/osf/osfxxx/q5npu.html
   My bibliography  Save this paper

The Significance of Tourism Attraction and Social Media Promotion on The Interest of Return Visit

Author

Listed:
  • Hermawan, Hary

    (Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia)

  • , Santosa
  • Sinangjoyo, Nikasius Jonet

Abstract

The interest in a return visit in the tourism sector business is the most important factor. Tourist destinations that have unique attractions and promotions that are always maximized will influence tourists to return to visit those tourist attractions. The purpose of this article was to analyze the influence of tourist attraction and social media promotion on the tourists’ interest in returning visit to the Umbul Ponggok Klaten. The method applied in this research is quantitative with multiple linear regression approach. Primary data in this study were obtained through questionnaires and observation, while secondary data was obtained through literature study and documentation. The sample in this study by purposive sampling was 100 respondents who were Instagram and Facebook users and they have visited Umbul Ponggok at least once, and their age are about 17 years old and above. The results of this study show that tourist attraction and social media promotion have significance on return interest. As for the partial test the tourist attraction has a positive and significant effect on the return visit. While social media promotion has a negative and insignificant effect on interest in returning, the tourist attraction dominates more than the social media promotion.

Suggested Citation

  • Hermawan, Hary & , Santosa & Sinangjoyo, Nikasius Jonet, 2022. "The Significance of Tourism Attraction and Social Media Promotion on The Interest of Return Visit," OSF Preprints q5npu, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:q5npu
    DOI: 10.31219/osf.io/q5npu
    as

    Download full text from publisher

    File URL: https://osf.io/download/6246a3e06ef01f0112e75d6e/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/q5npu?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Aria, Massimo & Cuccurullo, Corrado, 2017. "bibliometrix: An R-tool for comprehensive science mapping analysis," Journal of Informetrics, Elsevier, vol. 11(4), pages 959-975.
    2. Suhartanto, Dwi & Dean, David & Nansuri, Ruhadi & Triyuni, N.N., 2018. "The link between tourism involvement and service performance: Evidence from frontline retail employees," Journal of Business Research, Elsevier, vol. 83(C), pages 130-137.
    3. Koseoglu, Mehmet Ali & Rahimi, Roya & Okumus, Fevzi & Liu, Jingyan, 2016. "Bibliometric studies in tourism," Annals of Tourism Research, Elsevier, vol. 61(C), pages 180-198.
    4. Bryan Cheng-Yu Hsu & Yu-Feng Wu & Hsin-Wei Chen & Man-Lai Cheung, 2020. "How Sport Tourism Event Image Fit Enhances Residents’ Perceptions of Place Image and Their Quality of Life," Sustainability, MDPI, vol. 12(19), pages 1-14, October.
    5. Martha B. Flores-Romero & Miriam E. Pérez-Romero & José Álvarez-García & María de la Cruz del Río-Rama, 2021. "Bibliometric Mapping of Research on Magic Towns of Mexico," Land, MDPI, vol. 10(8), pages 1-24, August.
    6. Bianchi, Constanza & Pike, Steven & Lings, Ian, 2014. "Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)," Tourism Management, Elsevier, vol. 42(C), pages 215-223.
    7. Hyeon-Mo Jeon & Faizan Ali & Shin-Woo Lee, 2019. "Determinants of consumers’ intentions to use smartphones apps for flight ticket bookings," The Service Industries Journal, Taylor & Francis Journals, vol. 39(5-6), pages 385-402, April.
    8. Barnes, Stuart J. & Mattsson, Jan & Sørensen, Flemming, 2016. "Remembered experiences and revisit intentions: A longitudinal study of safari park visitors," Tourism Management, Elsevier, vol. 57(C), pages 286-294.
    9. Ahrholdt, Dennis C. & Gudergan, Siegfried P. & Ringle, Christian M., 2019. "Enhancing loyalty: When improving consumer satisfaction and delight matters," Journal of Business Research, Elsevier, vol. 94(C), pages 18-27.
    10. Leo Egghe, 2006. "Theory and practise of the g-index," Scientometrics, Springer;Akadémiai Kiadó, vol. 69(1), pages 131-152, October.
    11. Brown, Graham & Smith, Andrew & Assaker, Guy, 2016. "Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics," Tourism Management, Elsevier, vol. 55(C), pages 160-172.
    12. Necmi K. Avkiran & Christian M. Ringle (ed.), 2018. "Partial Least Squares Structural Equation Modeling," International Series in Operations Research and Management Science, Springer, number 978-3-319-71691-6, April.
    13. Ana María Campón-Cerro & José Antonio Folgado-Fernández & José Manuel Hernández-Mogollón, 2017. "Rural Destination Development Based on Olive Oil Tourism: The Impact of Residents’ Community Attachment and Quality of Life on Their Support for Tourism Development," Sustainability, MDPI, vol. 9(9), pages 1-16, September.
    14. Donthu, Naveen & Kumar, Satish & Pattnaik, Debidutta, 2020. "Forty-five years of Journal of Business Research: A bibliometric analysis," Journal of Business Research, Elsevier, vol. 109(C), pages 1-14.
    15. Un-Kon Lee, 2017. "International Tourism Advertisements on Social Media: Impact of Argument Quality and Source," Sustainability, MDPI, vol. 9(9), pages 1-18, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yao, Ye & Du, Huibin & Zou, Hongyang & Zhou, Peng & Antunes, Carlos Henggeler & Neumann, Anne & Yeh, Sonia, 2023. "Fifty years of Energy Policy: A bibliometric overview," Energy Policy, Elsevier, vol. 183(C).
    2. Khare, Apoorv & Jain, Rajesh, 2022. "Mapping the conceptual and intellectual structure of the consumer vulnerability field: A bibliometric analysis," Journal of Business Research, Elsevier, vol. 150(C), pages 567-584.
    3. Wirapong Chansanam & Chunqiu Li, 2022. "Scientometrics of Poverty Research for Sustainability Development: Trend Analysis of the 1964–2022 Data through Scopus," Sustainability, MDPI, vol. 14(9), pages 1-19, April.
    4. Francisco García-Lillo & Eduardo Sánchez-García & Bartolomé Marco-Lajara & Pedro Seva-Larrosa, 2023. "Renewable Energies and Sustainable Development: A Bibliometric Overview," Energies, MDPI, vol. 16(3), pages 1-22, January.
    5. Manta Eduard Mihai & Davidescu Adriana Ana Maria & Geambasu Maria Cristina & Florescu Margareta Stela, 2023. "Exploring the research area of direct taxation. An empirical analysis based on bibliometric analysis results," Management & Marketing, Sciendo, vol. 18(s1), pages 355-383, December.
    6. Sarker, Moniruzzaman & Mohd-Any, Amrul Asraf & Kamarulzaman, Yusniza, 2021. "Validating a consumer-based service brand equity (CBSBE) model in the airline industry," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    7. Paul Handro & Bogdan Dima, 2024. "Analyzing Financial Markets Efficiency: Insights from a Bibliometric and Content Review," Journal of Financial Studies, Institute of Financial Studies, vol. 16(9), pages 119-175, May.
    8. Ling Pan & Zeshui Xu & Marinko Skare, 2023. "Sustainable business model innovation literature: a bibliometrics analysis," Review of Managerial Science, Springer, vol. 17(3), pages 757-785, April.
    9. Andrej Kastrin & Dimitar Hristovski, 2021. "Scientometric analysis and knowledge mapping of literature-based discovery (1986–2020)," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(2), pages 1415-1451, February.
    10. Huei-Fu Lu, 2021. "Hallmark Sporting Events as a Vehicle for Promoting the Sustainable Development of Regional Tourism: Strategic Perspectives from Stakeholders," Sustainability, MDPI, vol. 13(6), pages 1-15, March.
    11. Davidescu, Adriana AnaMaria & Petcu, Monica Aureliana & Curea, Stefania Cristina & Manta, Eduard Mihai, 2022. "Two faces of the same coin: Exploring the multilateral perspective of informality in relation to Sustainable Development Goals based on bibliometric analysis," Economic Analysis and Policy, Elsevier, vol. 73(C), pages 683-705.
    12. Hansin Bilgili & Chwen Sheu, 2022. "A Bibliometric Review of the Mathematics Journal," Mathematics, MDPI, vol. 10(15), pages 1-17, July.
    13. Pinho, Celso R.A. & Pinho, Maria Luiza C.A. & Deligonul, Seyda Z. & Tamer Cavusgil, S., 2022. "The agility construct in the literature: Conceptualization and bibliometric assessment," Journal of Business Research, Elsevier, vol. 153(C), pages 517-532.
    14. María Paula Lechuga Sancho & Alicia Martín-Navarro & Antonio Rafael Ramos-Rodríguez, 2020. "Information Systems Management Tools: An Application of Bibliometrics to CSR in the Tourism Sector," Sustainability, MDPI, vol. 12(20), pages 1-20, October.
    15. Oussama Tounekti & Antonio Ruiz-Martínez & Antonio F. Skarmeta Gomez, 2022. "Research in Electronic and Mobile Payment Systems: A Bibliometric Analysis," Sustainability, MDPI, vol. 14(13), pages 1-24, June.
    16. Lucília Cardoso & Rui Silva & Giovana Goretti Feijó de Almeida & Luís Lima Santos, 2020. "A Bibliometric Model to Analyze Country Research Performance: SciVal Topic Prominence Approach in Tourism, Leisure and Hospitality," Sustainability, MDPI, vol. 12(23), pages 1-26, November.
    17. Enrico Ciavolino & Massimo Aria & Jun-Hwa Cheah & José Luis Roldán, 2022. "A tale of PLS Structural Equation Modelling: Episode I— A Bibliometrix Citation Analysis," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 164(3), pages 1323-1348, December.
    18. Mohd Afjal, 2023. "Bridging the financial divide: a bibliometric analysis on the role of digital financial services within FinTech in enhancing financial inclusion and economic development," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-27, December.
    19. Dominković, D.F. & Weinand, J.M. & Scheller, F. & D'Andrea, M. & McKenna, R., 2022. "Reviewing two decades of energy system analysis with bibliometrics," Renewable and Sustainable Energy Reviews, Elsevier, vol. 153(C).
    20. Claudiu Cicea & Carmen Țurlea & Corina Marinescu & Nicolae Pintilie, 2022. "Organizational Culture: A Concept Captive between Determinants and Its Own Power of Influence," Sustainability, MDPI, vol. 14(4), pages 1-25, February.

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:q5npu. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.