The Impact of Packaging and Labeling Elements on the Rural Consumers’ Purchase Decision for Skincare Products in Bangladesh
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DOI: 10.31219/osf.io/mnu8c
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References listed on IDEAS
- Armelini, Guillermo & Villanueva, Julian, 2010. "Marketing Expenditures and Word-of-Mouth Communication: Complements or Substitutes?," Foundations and Trends(R) in Marketing, now publishers, vol. 5(1), pages 1-53, September.
- Bassin, Susan B., 1988. "Packaging: A Key Element In Added Value," Journal of Food Distribution Research, Food Distribution Research Society, vol. 19(1), pages 1-6, February.
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Cited by:
- Tan, Fuqiang & Li, Xi & Agarwal, Reeti & Joshi, Yatish & Yaqub, Muhammad Zafar, 2024. "Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
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