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Strategi Aliansi di Negara Berkembang: Industri Peralatan Medis Indonesia

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  • Pricilia, Friska

Abstract

Banyak perusahaan multinasional yang menjalin kerjasama dengan perusahaan di negara berkembang seiring dengan berjalannya globalisasi (Tian, et al., 2020). Indonesia merupakan negara yang mengalami peningkatan pesat dalam perekonomiannya sejak 20 tahun terakhir, hal ini didukung dengan adanya stabilitas makroekonomi dan pengelolaan kebijakan fiskal yang bijaksana (Indonesia Public Expenditure Review: Spending for Better Results, 2020). Dengan adanya kestabilan makroekonomi, perusahaan multinasional akan diuntungkan dalam hal pengambilan keuntungan (kestabilan makroekonomi dapat berdampak baik terhadap nilai tukar dan perdagangan internasional). Agar dapat masuk ke pasar negara berkembang, tentunya perusahaan multinasional harus memiliki strategi yang dapat diterapkan di negara tujuan.

Suggested Citation

  • Pricilia, Friska, 2020. "Strategi Aliansi di Negara Berkembang: Industri Peralatan Medis Indonesia," OSF Preprints knar5, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:knar5
    DOI: 10.31219/osf.io/knar5
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    References listed on IDEAS

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    1. Matolcsy, Zoltan & Wakefield, James, 2017. "Multinational headquarter control of wholly owned foreign subsidiaries," The British Accounting Review, Elsevier, vol. 49(3), pages 275-293.
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