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Strategic Choices of Digital Apparel Supply Chains to Achieve Competitive Advantage: A Literature Review

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  • Susitha, Emmanuel

Abstract

The apparel industry is undoubtedly a sizeable global industry with a vast history and contributions to the worldwide economy. The entire supply chain is spread across various locations around the globe. Like any other industry apparel supply chain also has its limitations and challenges to be competitive. At the same time, digital technologies have evolved in a rapid phase in the past couple of decades, enabling the fourth industrial revolution. Industry 4.0 technologies have disrupted many industries and supply chains and help to gain unique capabilities to become competitive over the rivals. Undoubtedly these intelligent technologies can transform the apparel supply chain and gain a competitive advantage. This paper investigates the impact of smart digital technologies on the apparel supply chain to gain a competitive advantage through a thorough literature review. The article discusses the evolution and future trends of intelligent technologies and apparel supply networks, technological impacts on supply chains and links them to the competitive advantage of the apparel supply chain. Also, this paper proposes a conceptual framework for digital apparel supply chain and competitive advantage and open up avenues to researchers to carry out future research on this subject.

Suggested Citation

  • Susitha, Emmanuel, 2022. "Strategic Choices of Digital Apparel Supply Chains to Achieve Competitive Advantage: A Literature Review," OSF Preprints j2adw, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:j2adw
    DOI: 10.31219/osf.io/j2adw
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    References listed on IDEAS

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    1. Goknur Arzu Akyuz & Guner Gursoy, 2020. "Strategic management perspectives on supply chain," Management Review Quarterly, Springer, vol. 70(2), pages 213-241, May.
    2. Vasco Eiriz & Joao S. Areias, 2008. "Competing through cooperation in international supply networks: a case study from the clothing industry," International Journal of Globalisation and Small Business, Inderscience Enterprises Ltd, vol. 2(3), pages 244-261.
    3. Li, Suhong & Ragu-Nathan, Bhanu & Ragu-Nathan, T.S. & Subba Rao, S., 2006. "The impact of supply chain management practices on competitive advantage and organizational performance," Omega, Elsevier, vol. 34(2), pages 107-124, April.
    4. Birger Wernerfelt, 1984. "A resource‐based view of the firm," Strategic Management Journal, Wiley Blackwell, vol. 5(2), pages 171-180, April.
    5. Seggie, Steven H. & Kim, Daekwan & Cavusgil, S.Tamer, 2006. "Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance?," Journal of Business Research, Elsevier, vol. 59(8), pages 887-895, August.
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