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Performing Arts in the Age of Shifting Tastes. Implications for Cultural Management

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  • Salvaggio, Salvino A.

Abstract

This brief article explores the shifting landscape of classical music, driven by evolving audience tastes and preferences. It examines key drivers such as technological innovation, demographic changes, socioeconomic factors, and changing media consumption patterns that have reshaped the industry. The article highlights the impact of these shifts on management strategies, emphasising the need for audience development, financial analysis, and strategic agility. It also showcases innovative practices adopted by orchestras to enhance audience engagement, including hybrid performances, collaborative projects, educational outreach, technological integration, and community engagement. The article concludes by outlining opportunities for future research and the importance of continuous adaptation and creativity for the resilience and vitality of classical music and the performing arts.

Suggested Citation

  • Salvaggio, Salvino A., 2024. "Performing Arts in the Age of Shifting Tastes. Implications for Cultural Management," OSF Preprints gj7c2, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:gj7c2
    DOI: 10.31219/osf.io/gj7c2
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    References listed on IDEAS

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    1. Rudolf Stichweh, 2003. "The Genesis of a Global Public Sphere," Development, Palgrave Macmillan;Society for International Deveopment, vol. 46(1), pages 26-29, March.
    2. Shams, Riad & Vrontis, Demetris & Belyaeva, Zhanna & Ferraris, Alberto & Czinkota, Michael R., 2021. "Strategic agility in international business: A conceptual framework for “agile” multinationals," Journal of International Management, Elsevier, vol. 27(1).
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