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The power of Word-of-Mouth marketing (WOMM): our early encounter

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  • Nguyen, Huyen Thanh Thanh

Abstract

One of the most difficult tasks, especially for researchers in social sciences and humanities, is to sell the “abstract” products derived from professional activities, that is, research. Our research center is now facing such a challenge, for the new title that will soon be released, in early May 2022. This short communication piece may, in part, serve as our continuous effort to extend the early encounter with the power of WOMM, which is going to be described below.

Suggested Citation

  • Nguyen, Huyen Thanh Thanh, 2022. "The power of Word-of-Mouth marketing (WOMM): our early encounter," OSF Preprints evp5d, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:evp5d
    DOI: 10.31219/osf.io/evp5d
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    References listed on IDEAS

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    1. Kristine de Valck & Roberts V. Kozinets & Andrea C. Wojnicki & Sarah J.S. Wilner, 2010. "Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities," Post-Print hal-00458424, HAL.
    2. Quan-Hoang Vuong, 2018. "The (ir)rational consideration of the cost of science in transition economies," Nature Human Behaviour, Nature, vol. 2(1), pages 5-5, January.
    3. Vuong, Quan-Hoang, 2022. "A New Theory of Serendipity: Nature, Emergence and Mechanism," OSF Preprints t8ahv, Center for Open Science.
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