IDEAS home Printed from https://ideas.repec.org/p/osf/osfxxx/c45us_v1.html
   My bibliography  Save this paper

The "Opportunity-Based Approach" for Sustainable Development of Non-Profit Organizations: A Case Study of Japan Korfball Association

Author

Listed:
  • Shinohara, Hajime

    (Keio University)

Abstract

This study examines the effectiveness of an "opportunity-based approach" as a new solution to the challenges faced by non-profit organizations, particularly national governing bodies of minor sports, such as financial constraints and human resource shortages. Using the Japan Korfball Association (JKA), which governs korfball (a sport similar to mixed-gender basketball), as a case study, we analyzed the effects of implementing an organizational management model centered on "opportunities" such as "national team selection slots" and "tournament participation slots" rather than traditional monetary incentives. Through specific measures including a contribution map and evaluation system utilizing website integration, and a framework system that integrates competition and operations, organizational revitalization and development were achieved. As a result, improvements were seen in website content, increased number of tournaments, participation of diverse human resources, and enhanced external relationships. This study presents a sustainable development model for national governing bodies of minor sports while suggesting new possibilities for value creation in sports organization management. Furthermore, this approach has high potential for application to other fields facing similar challenges, such as non-profit organizations and startups, and is expected to have broad social impact as a new organizational management framework that does not overly rely on monetary value.

Suggested Citation

  • Shinohara, Hajime, 2025. "The "Opportunity-Based Approach" for Sustainable Development of Non-Profit Organizations: A Case Study of Japan Korfball Association," OSF Preprints c45us_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:c45us_v1
    DOI: 10.31219/osf.io/c45us_v1
    as

    Download full text from publisher

    File URL: https://osf.io/download/6795afa28dc872a9abb53899/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/c45us_v1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Kevin Filo & Daniel Lock & Adam Karg, 2015. "Sport and social media research: A review," Sport Management Review, Taylor & Francis Journals, vol. 18(2), pages 166-181, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Giovanni Bernardo & Massimo Ruberti & Roberto Verona, 2022. "Image is everything! Professional football players' visibility and wages: evidence from the Italian Serie A," Applied Economics, Taylor & Francis Journals, vol. 54(5), pages 595-614, January.
    2. Syed Zeeshan Zahoor & A. M. Shah, 2024. "Impact of Social Media on Users’ Complex Buying Behaviour: Analysing the Mediating Effect of Perception and Moderating Effect of Extended Social Media Usage," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 49(1), pages 119-148, February.
    3. Hayes, Michelle & Filo, Kevin & Geurin, Andrea & Riot, Caroline, 2020. "An exploration of the distractions inherent to social media use among athletes," Sport Management Review, Elsevier, vol. 23(5), pages 852-868.
    4. Næss, Hans Erik, 2017. "Authenticity matters: A digital ethnography of FIA World Rally Championship fan forums," Sport Management Review, Elsevier, vol. 20(1), pages 105-113.
    5. Nicolas Scelles & Boris Helleu & Christophe Durand & Liliane Bonnal & Stephen Morrow, 2017. "Explaining the Number of Social Media Fans for North American and European Professional Sports Clubs with Determinants of Their Financial Value," IJFS, MDPI, vol. 5(4), pages 1-19, November.
    6. Kharouf, Husni & Biscaia, Rui & Garcia-Perez, Alexeis & Hickman, Ellie, 2020. "Understanding online event experience: The importance of communication, engagement and interaction," Journal of Business Research, Elsevier, vol. 121(C), pages 735-746.
    7. Boris Helleu, 2016. "Un état de la recherche en management du #Digisport : enjeux et perspectives," Post-Print hal-01715966, HAL.
    8. Željka Marčinko Trkulja & Jasmina Dlačić & Dinko Primorac, 2022. "Social Identity Dimensions as Drivers of Consumer Engagement in Social Media Sports Club," JRFM, MDPI, vol. 15(10), pages 1-15, October.
    9. Matthias Bogaert & Michel Ballings & Martijn Hosten & Dirk Van den Poel, 2017. "Identifying Soccer Players on Facebook Through Predictive Analytics," Decision Analysis, INFORMS, vol. 14(4), pages 274-297, December.
    10. Wakefield, Lane T. & Bennett, Gregg, 2018. "Sports fan experience: Electronic word-of-mouth in ephemeral social media," Sport Management Review, Elsevier, vol. 21(2), pages 147-159.
    11. Yesim Tonga Uriarte & Marinella Petrocchi & Maria Luisa Catoni & Stefano Cresci & Rocco De Nicola & Maurizio Tesconi & Rafael Brundo Uriarte, 0. "Exploring the relation between festivals and host cities on Twitter: a study on the impacts of Lucca Comics & Games," Information Technology & Tourism, Springer, vol. 0, pages 1-24.
    12. Katarzyna Samek-Pres, 2021. "Social Media in Creating Enterprise Innovation: A Systematic Literature Review," European Research Studies Journal, European Research Studies Journal, vol. 0(2 - Part ), pages 813-829.
    13. Annamalai, Balamurugan & Yoshida, Masayuki & Varshney, Sanjeev & Pathak, Atul Arun & Venugopal, Pingali, 2021. "Social media content strategy for sport clubs to drive fan engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    14. Yesim Tonga Uriarte & Marinella Petrocchi & Maria Luisa Catoni & Stefano Cresci & Rocco De Nicola & Maurizio Tesconi & Rafael Brundo Uriarte, 2020. "Exploring the relation between festivals and host cities on Twitter: a study on the impacts of Lucca Comics & Games," Information Technology & Tourism, Springer, vol. 22(4), pages 625-648, December.
    15. Attila Soti, 2019. "Understanding Micro and Macro Interactions in Social Neurobiological Systems," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 17(4), pages 698-706.
    16. Popp, Bastian & Woratschek, Herbert, 2016. "Introducing branded communities in sport for building strong brand relations in social media," Sport Management Review, Elsevier, vol. 19(2), pages 183-197.
    17. Alexander Genoe & Ronald Rousseau & Sandra Rousseau, 2021. "Applying Google Trends’ Search Popularity Indicator to Professional Cycling," Journal of Sports Economics, , vol. 22(4), pages 459-485, May.
    18. Faseeh Amin Beig & Mohammad Furqan Khan, 2018. "Impact of Social Media Marketing on Brand Experience: A Study of Select Apparel Brands on Facebook," Vision, , vol. 22(3), pages 264-275, September.
    19. Guizhen He & Gulijiazi Yeerkenbieke & Yvette Baninla, 2020. "Public Participation and Information Disclosure for Environmental Sustainability of 2022 Winter Olympics," Sustainability, MDPI, vol. 12(18), pages 1-27, September.
    20. Kitchin, P.J. & Paramio-Salcines, Juan L. & Walters, Geoff, 2020. "Managing organizational reputation in response to a public shaming campaign," Sport Management Review, Elsevier, vol. 23(1), pages 66-80.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:c45us_v1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.