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Analisis Model Bisnis Award Show

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  • Iryawan, Farrel Mahendra Yusuf

Abstract

Bisnis industri penghargaan film (Oscars) seperti Grammy Awards, Emmy Awards dan Tony Awards di Amerika Serikat pada tahun 90-an ada di mana-mana mengalami kenaiakn (rise). Namun pada tahun 2021, industri penghargaan ini mengalami penurunan (fall). Studi ini bertujuan untuk mengetahui alasan penurunan (fall) dan atau kenaikan (rise) pada bisnis award show. Studi ini menggunakan studi kasus jamak pada bisnis award show yang bergerak di bidang hiburan dengan analisis business model canvas, business pattern, business environment & value proposition canvas. Bisnis penghargaan film pernah tren pertumbuhan dan sukses karena memiliki value proposition mempromosikan sponsor TV. Namun, bisnis penghargaan film mengalami penurunan karena key activities menghabiskan waktu yang lama untuk mempersiapkannya. Studi merekomendasikan customer relationships menambah banyak relasi, acara akan lebih mudah dilaksanakan.

Suggested Citation

  • Iryawan, Farrel Mahendra Yusuf, 2022. "Analisis Model Bisnis Award Show," OSF Preprints af42h_v1, Center for Open Science.
  • Handle: RePEc:osf:osfxxx:af42h_v1
    DOI: 10.31219/osf.io/af42h_v1
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