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Analisis Model Bisnis Nascar

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  • Hanafi, Kaisan Saaduddin Yazid

Abstract

Bisnis balap mobil Nascar seperti Indycar dan Formula 1 di Amerika Serikat pada tahun 90-an ada di mana-mana mengalami kenaikan (rise). Namun seiring berjalannya waktu, industri balap mobil ini mengalami penurunan (fall). Studi ini bertujuan untuk mengetahui alasan penurunan (fall) dan kenaikan (rise) pada bisnis Nascar. Studi ini menggunakan studi kasus tunggal pada bisnis Nascar yang bergerak di bidang otomotif dengan analisis business model canvas, business pattern, business environment & value proposition canvas. Bisnis balap mobil pernah tren pertumbuhan dan sukses karena memiliki customer segments bisa dinikmati oleh khalayak secara Internasional dan semua orang. Namun, bisnis balap mobil mengalami penurunan karena cost structure pengeluaran yang dikeluarkan sangat besar untuk maintance sirkuitnya. Studi merekomendasikan key partners menjalin relasi dengan berbagai pihak.

Suggested Citation

  • Hanafi, Kaisan Saaduddin Yazid, 2022. "Analisis Model Bisnis Nascar," OSF Preprints a4ks5_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:a4ks5_v1
    DOI: 10.31219/osf.io/a4ks5_v1
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