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Media Trust and Persuasion

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  • Kitamura, Shuhei
  • Kuroda, Toshifumi

Abstract

This study examines the effect of media use on media trust and persuasion using a randomized field experiment in collaboration with a public broadcaster in a democratic setting. By randomly increasing the subjects’ capacity for viewing its TV programs, we found that this treatment increased support for government policies. The effect was driven by individuals trusting that broadcaster more than other broadcasters. Further, we found a divergence in trust levels, indicating the self-reinforcing nature of media trust and persuasion, which we call *endogenous persuasion*. To understand the mechanism underlying these findings, we developed a model and tested the prediction.

Suggested Citation

  • Kitamura, Shuhei & Kuroda, Toshifumi, 2021. "Media Trust and Persuasion," OSF Preprints 4h6qe_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:4h6qe_v1
    DOI: 10.31219/osf.io/4h6qe_v1
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    References listed on IDEAS

    as
    1. John A. List & Azeem M. Shaikh & Yang Xu, 2019. "Multiple hypothesis testing in experimental economics," Experimental Economics, Springer;Economic Science Association, vol. 22(4), pages 773-793, December.
    2. José Luis Montiel Olea & Carolin Pflueger, 2013. "A Robust Test for Weak Instruments," Journal of Business & Economic Statistics, Taylor & Francis Journals, vol. 31(3), pages 358-369, July.
    3. Jonathan de Quidt & Johannes Haushofer & Christopher Roth, 2018. "Measuring and Bounding Experimenter Demand," American Economic Review, American Economic Association, vol. 108(11), pages 3266-3302, November.
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