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Preference of Prospective Students and Students in Choosing Higher Education in Gorontalo Province

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  • Sako, Umar

Abstract

Competition of the world of education, especially universities at this time so rapidly for public and private universities. This study aims to determine the preference of prospective students and students in selecting universities in Gorontalo Province. This research uses a quantitative approach by conducting a survey to a number of prospective students who enroll in a number of universities or universities in Gorontalo. The results of research show the most considered factors by respondents (students and students) in choosing a college to continue study is the choice of study program, preferences in choosing a college is the reputation of a college and the encouragement of parents. Costs are no longer the most calculated factor in the selection of universities.

Suggested Citation

  • Sako, Umar, 2018. "Preference of Prospective Students and Students in Choosing Higher Education in Gorontalo Province," INA-Rxiv x869n, Center for Open Science.
    • Handle: RePEc:osf:inarxi:x869n
    DOI: 10.31219/osf.io/x869n
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    1. Charles R. Schwenk, 1984. "Cognitive simplification processes in strategic decision‐making," Strategic Management Journal, Wiley Blackwell, vol. 5(2), pages 111-128, April.
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