Factors Affecting Subjective Norms in Use and Have a Private Vehicle in Makassar, Indonesia

Private vehicles are already a major requirement to carry out daily activities. The extent to which the influence of beliefs and motivations on subjective norm in meeting transportation needs in Makassar. Questionnaires were used to obtain primary data in the study, the survey contained questions related to the personal aspects of subjective norms that influenced the beliefs and motivations of respondents who chose to use private vehicles whether cars or motorcycles. Then, the sample used amounted to 200 to be distributed using a random proportional random sampling method adjusted at the level of education, age, and monthly income. The analysis used is multiple regression descriptions, it used with SPSS Program. The result is that there is significant influence between normative belief to attitude with a coefficient value of 0.631 and there is the impact of motivation on the position with a ratio value equal to 0.648. Of the two independent variables indicate the influence of a large enough person in choosing a private vehicle. The greater power comes from within the family of both parents, wife, husband, and child. The other influence is the social status that forces a person to own a private vehicle.