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Preparing the tourism workforce for the digital future

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  • OECD

Abstract

Embracing digitalisation throughout the tourism ecosystem will help to drive the ability of business to build resilience in a post-COVID-19 era. This will include exploiting the opportunities digitalisation opens up for marketing, product and destination development, as well as investing in human capital and skills to retain and develop a skilled workforce. To support the digital transformation of the sector, this report examines: i) the role of digital technology in tourism and its impact on work organisation; ii) how digitalisation affects the demand for skills in the sector; and iii) the role of government in creating the conditions to support the digital transformation of tourism business models, and preparing the tourism workforce for change. Acknowledging that national policies will need to be responsive to needs across a diverse sector, with varying levels of digital maturity amongst enterprises (and people), the report presents a selection of policy considerations to prepare the tourism workforce for the digital future.

Suggested Citation

  • Oecd, 2021. "Preparing the tourism workforce for the digital future," OECD Tourism Papers 2021/02, OECD Publishing.
    • Handle: RePEc:oec:cfeaab:2021/02-en
    DOI: 10.1787/9258d999-en
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    Cited by:

    1. Alessandra Pelloni, 2022. "Daniel Markovits, The Meritocracy Trap, Penguin Random House, 484 pp., 2019, $ 18. Michael Sandel, The Tyranny of Merit, 288 pp., Allen Lane, 2020 £ 20.00 (HB)/£ 9.99 (PB)," Journal of Economics, Springer, vol. 136(3), pages 269-276, August.
    2. Shukhrat Rakhmonov & Ian Patterson, 2021. "The Need for Greater Diversification of Tourism Products in the Samarkand Region of Uzbekistan," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 7(1), pages 73-99, December.

    More about this item

    Keywords

    digital future; digital skills; tourism; workforce;
    All these keywords.

    JEL classification:

    • Z38 - Other Special Topics - - Tourism Economics - - - Policy
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity

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