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Public Administration and Customer Satisfaction in Romania

Author

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  • Munteanu, Valentina

Abstract

Marketing in public administration imposes employees a new way of behavior that involves also interest towards citizens` requests, high capacity of coping to the evolution of requests and society's expectations, innovate spirit, transparence, availability to reduce bureaucracy, flexibility in the functioning mechanism of public institutions, unitary vision towards activities that are carried out as a result of effective orientation of activities to the real needs of citizens. The concept (orientation) of marketing in public administration aims to identify, touch and quantify the needs and wishes of citizens and the fulfillment of those by the state institutions

Suggested Citation

  • Munteanu, Valentina, 2010. "Public Administration and Customer Satisfaction in Romania," Apas Papers 55, Academic Public Administration Studies Archive - APAS.
    • Handle: RePEc:nsu:apasro:55
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    File URL: http://www.apas.admpubl.snspa.ro/handle/2010/89
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    Cited by:

    1. Alexandra Iancu, 2018. "Indicators For Assessing The Effectiveness Organizational Processes Within The Context Of Quality Management," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 27(1), pages 98-119, December.

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