Mass Customization with Vertically Differentiated Products
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References listed on IDEAS
- Suresh Kotha, 1995. "Mass customization: Implementing the emerging paradigm for competitive advantage," Strategic Management Journal, Wiley Blackwell, vol. 16(S1), pages 21-42.
- Selladurai, R. S., 2004. "Mass customization in operations management: oxymoron or reality?," Omega, Elsevier, vol. 32(4), pages 295-300, August.
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- Nan Xia & S. Rajagopalan, 2009. "Standard vs. Custom Products: Variety, Lead Time, and Price Competition," Marketing Science, INFORMS, vol. 28(5), pages 887-900, 09-10.
- Neven, D. & Thisse, J-F., 1989. "On Quality And Variety Competition," LIDAM Discussion Papers CORE 1989020, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
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More about this item
Keywords
customization; horizontal differentiation; vertical differentiation;All these keywords.
JEL classification:
- D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- C72 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Noncooperative Games
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2008-10-21 (Industrial Competition)
- NEP-MIC-2008-10-21 (Microeconomics)
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