Software business entrepreneurship : lessons from Bill Gates and Microsoft
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- Cusumano, Michael A. & Mylonadis, Yiorgos & Rosenbloom, Richard S., 1992. "Strategic Maneuvering and Mass-Market Dynamics: The Triumph of VHS over Beta," Business History Review, Cambridge University Press, vol. 66(1), pages 51-94, April.
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HD28 .M414 no.4046-98;JEL classification:
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