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Mailing decisions in the catalog industry

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  • Bitran, Gabriel R.
  • Ramalho, Eduardo Wn. R.

Abstract

Includes bibliographical references (p. 31).

Suggested Citation

  • Bitran, Gabriel R. & Ramalho, Eduardo Wn. R., 1993. "Mailing decisions in the catalog industry," Working papers 3534-93., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:2453
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    File URL: http://hdl.handle.net/1721.1/2453
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    References listed on IDEAS

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    1. Robert Fourer & David M. Gay & Brian W. Kernighan, 1990. "A Modeling Language for Mathematical Programming," Management Science, INFORMS, vol. 36(5), pages 519-554, May.
    2. David C. Schmittlein & Donald G. Morrison & Richard Colombo, 1987. "Counting Your Customers: Who-Are They and What Will They Do Next?," Management Science, INFORMS, vol. 33(1), pages 1-24, January.
    3. Arthur M. Geoffrion, 1992. "The SML Language for Structured Modeling: Levels 1 and 2," Operations Research, INFORMS, vol. 40(1), pages 38-57, February.
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    Keywords

    HD28 .M414 no.3534-; 93;

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