Lead user analyses for the development of new industrial products
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- Roberts, John H. (John Heath) & Urban, Glen L., 1985. "New consumer durable brand choice : modeling multiattributeutility, risk, and dyanmics," Working papers 1636-85., Massachusetts Institute of Technology (MIT), Sloan School of Management.
- Rothwell, R. & Freeman, C. & Horlsey, A. & Jervis, V. T. P. & Robertson, A. B. & Townsend, J., 1974. "SAPPHO updated - project SAPPHO phase II," Research Policy, Elsevier, vol. 3(3), pages 258-291, November.
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- Hippel, Eric von. & Riggs, William., 1996. "A lead user study of electronic home banking services : lessons from the learning curve," Working papers WP 3911-96., Massachusetts Institute of Technology (MIT), Sloan School of Management.
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HD28 .M414 no.1797-; 86;JEL classification:
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