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Estudo da possível internacionalização de empresas brasileiras de real estate residencial para o mercado da Costa Rica: sínteses de resultados

Author

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  • Fabricio Alonso Richmond Navarro
  • Cláudio Tavares de Alencar

Abstract

O presente artigo estuda a possível internacionalização de empresas brasileiras de real estate residencial para o mercado costarriquenho com base na análise de fatores externos e internos. Para identificar tais elementos, foi utilizada a ferramenta analítica SWOT, com o fim de estruturar um questionário que foi aplicado a onze importantes empresas do setor residencial brasileiro. Os resultados mostraram que as empresas entrevistadas deram maior atenção ao tamanho do mercado externo e às características de seu sistema financeiro para analisar a atratividade deste, e identificaram a carência do conhecimento local e sua cultura empresarial como elementos que dificultariam sua internacionalização. Conclui-se sobre a possível internacionalização de empresas brasileiras de real estate residencial para o mercado da Costa Rica, que elementos principalmente contingenciais definem esta estratégia, não sendo viável nem vantajoso idealizar um processo de internacionalização nesse mercado, devido às condições de seus mercados locais, às ameaças do mercado costarriquenho e à estruturação de seus ambientes internos.

Suggested Citation

  • Fabricio Alonso Richmond Navarro & Cláudio Tavares de Alencar, 2015. "Estudo da possível internacionalização de empresas brasileiras de real estate residencial para o mercado da Costa Rica: sínteses de resultados," LARES lares_2015_1090-1283-1-rv, Latin American Real Estate Society (LARES).
    • Handle: RePEc:lre:wpaper:lares_2015_1090-1283-1-rv
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    References listed on IDEAS

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    1. Michael D Lord & Annette L Ranft, 2000. "Organizational Learning About New International Markets: Exploring the Internal Transfer of Local Market Knowledge," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 31(4), pages 573-589, December.
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    3. Bardhan, Ashok Deo & Kroll, Cynthia A., 2007. "Globalization and Real Estate: Issues, Implications, Opportunities," Fisher Center for Real Estate & Urban Economics, Research Reports qt8fm5j003, Fisher Center for Real Estate & Urban Economics, UC Berkeley.
    4. Karen M. Gibler & Roy T. Black & Kimberly P. Moon, 2002. "Time, Place, Space, Technology and Corporate Real Estate Strategy," Journal of Real Estate Research, American Real Estate Society, vol. 24(3), pages 235-262.
    5. Jan Johanson & Finn Wiedersheim‐Paul, 1975. "The Internationalization Of The Firm — Four Swedish Cases 1," Journal of Management Studies, Wiley Blackwell, vol. 12(3), pages 305-323, October.
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    More about this item

    Keywords

    Brasileiras; Brazilian; companies; Costa Rica; empresas; internacional; International; real estate; residencial; Residential;
    All these keywords.

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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