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Using the internet to administer more realistic vignette experiments

Author

Listed:
  • Caro, Francis G.
  • Ho, Teck H.
  • McFadden, Daniel L.
  • Gottlieb, Alison S.
  • Yee, Christine
  • Chan, Taizan
  • Winter, Joachim

Abstract

This article illustrates an innovative method of administering stated choice studies (or vignette experiments) using computers and the Internet. The use of video clips to deliver information to research participants makes vignettes more realistic, helps to engage interest of research participants, and can reduce framing effects. The method also provides research participants with interactive options before making judgments. A study to determine the views of older people regarding residential options is used to illustrate the method. Even older people with limited experience in using computers participated successfully. The study findings showed that research participants responded both to the audiovisual characteristics of vignette persons and to the variables in the vignette structure.

Suggested Citation

  • Caro, Francis G. & Ho, Teck H. & McFadden, Daniel L. & Gottlieb, Alison S. & Yee, Christine & Chan, Taizan & Winter, Joachim, 2012. "Using the internet to administer more realistic vignette experiments," Munich Reprints in Economics 19971, University of Munich, Department of Economics.
    • Handle: RePEc:lmu:muenar:19971
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    File URL: https://epub.ub.uni-muenchen.de/19971/1/oa_19971.pdf
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    References listed on IDEAS

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    1. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D. With contributions by-Name:Adamowicz,Wiktor, 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304, November.
    2. Marcello Pagnini & Paola Rossi & Valerio Vacca, 2017. "Introduction," Economic Notes, Banca Monte dei Paschi di Siena SpA, vol. 46(3), pages 409-410, November.
    3. Arber, Sara & McKinlay, John & Adams, Ann & Marceau, Lisa & Link, Carol & O'Donnell, Amy, 2006. "Patient characteristics and inequalities in doctors' diagnostic and management strategies relating to CHD: A video-simulation experiment," Social Science & Medicine, Elsevier, vol. 62(1), pages 103-115, January.
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    Cited by:

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    2. Susanne Hoffmann & Francis G. Caro & Alison S. Gottlieb & Iris Kesternich & Joachim K. Winter, 2014. "Contributions of Second Opinions, Outcome Forecasts, and Testimonials to Patient Decisions about Knee Replacement Surgery," Medical Decision Making, , vol. 34(5), pages 603-614, July.

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