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Modern Retailers in Transition Economies: The Case of Vietnam

Author

Listed:
  • Masayoshi Maruyama

    (Graduate School of Business Administration, Kobe University, Japan)

  • Le Viet Trung

    (Research Institute for Economics & Business Administration (RIEB), Kobe University, Japan)

Abstract

This paper reports the findings of a study on modern domestic retailers in Vietnam. We based this study on (1) a survey of 56 firms that control almost all the modern retail format stores in Vietnam, (2) in-depth interviews with CEOs and government officials, and (3) store visits and observations which were carried out by the authors. We discuss the operation and retail renovations of local modern retailers, the structure and the background of competitors, the problems retailers face, and their prospects for future development. Our findings provide a comprehensive picture of modern retailers in Vietnam and have significant implications for policy makers, as well as for local and foreign retailers.

Suggested Citation

  • Masayoshi Maruyama & Le Viet Trung, 2011. "Modern Retailers in Transition Economies: The Case of Vietnam," Discussion Paper Series DP2011-08, Research Institute for Economics & Business Administration, Kobe University.
    • Handle: RePEc:kob:dpaper:dp2011-08
    as

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    File URL: https://www.rieb.kobe-u.ac.jp/academic/ra/dp/English/DP2011-08.pdf
    File Function: First version, 2011
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    References listed on IDEAS

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    3. Walter Belik & Roseli Rocha dos Santos, 2002. "Regional Market Strategies of Supermarkets and Food Processors in Extended MERCOSUR," Development Policy Review, Overseas Development Institute, vol. 20(4), pages 515-528, September.
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    5. Melanie Beresford & Dang Phong, 2000. "Economic Transition in Vietnam," Books, Edward Elgar Publishing, number 2291.
    6. D'Haese, Marijke & Van Huylenbroeck, Guido, 2005. "The rise of supermarkets and changing expenditure patterns of poor rural households case study in the Transkei area, South Africa," Food Policy, Elsevier, vol. 30(1), pages 97-113, February.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Dev Narayan Sarkar & Kaushik Kundu & Himadri Roy Chaudhuri, 2016. "Developing a conceptual model of small independent retailers in developing economies: the roles of embeddedness and subsistence markets," AMS Review, Springer;Academy of Marketing Science, vol. 6(3), pages 176-193, December.

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    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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