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An application of economic models to consumer marketing programs

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  • Gartner, Joseph

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  • Gartner, Joseph, 1961. "An application of economic models to consumer marketing programs," ISU General Staff Papers 196101010800003456, Iowa State University, Department of Economics.
    • Handle: RePEc:isu:genstf:196101010800003456
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    Cited by:

    1. Magrabi, Frances Marie, 1962. "A model of consumer choice," ISU General Staff Papers 196201010800003063, Iowa State University, Department of Economics.

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