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International Manufacturing Strategy Survey (IMSS): Trends and Challenges of Swiss Manufacturing Companies

Author

Listed:
  • Patricia Deflorin

    (Institute for Strategy and Business Economics, University of Zurich)

  • Maike Scherrer-Rathje

    (Institute for Technology Management, University of St. Gallen)

Abstract

Produzierende Unternehmen stehen einer Vielzahl an Herausforderungen gegenüber. Die vorliegende Studie untersucht, wie produzierende Unternehmen auf das rauhere Wirtschaftsumfeld reagieren und zeigt auf, mit welchen Strategien und Methoden die Unternehmen die gesetzten Ziele versuchen zu erreichen. Die Studie ist Teil einer internationalen Befragung von Universitäten aus 33 Ländern.

Suggested Citation

  • Patricia Deflorin & Maike Scherrer-Rathje, 2009. "International Manufacturing Strategy Survey (IMSS): Trends and Challenges of Swiss Manufacturing Companies," Working Papers 0111, University of Zurich, Institute for Strategy and Business Economics (ISU).
    • Handle: RePEc:iso:wpaper:0111
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    File URL: http://repec.business.uzh.ch/RePEc/iso/ISU_WPS/111_ISU_full.pdf
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    Keywords

    Manufacturing Strategy; Practices; Context;
    All these keywords.

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