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Etude de l’impact du prix sur la valeur globale perçue des journaux digitaux – Proposition d’une typologie des consommateurs

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  • Ibtissame Abaidi

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  • Ibtissame Abaidi, 2014. "Etude de l’impact du prix sur la valeur globale perçue des journaux digitaux – Proposition d’une typologie des consommateurs," Working Papers 2014-73, Department of Research, Ipag Business School.
  • Handle: RePEc:ipg:wpaper:2014-73
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    File URL: https://faculty-research.ipag.edu/wp-content/uploads/recherche/WP/IPAG_WP_2014_073.pdf
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    References listed on IDEAS

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    1. Lee, Khai Sheang & Tan, Soo Jiuan, 2003. "E-retailing versus physical retailing: A theoretical model and empirical test of consumer choice," Journal of Business Research, Elsevier, vol. 56(11), pages 877-885, November.
    2. Mohamed AROURI & F Rochelandet, 2008. "Les technologies de l'information et de la communication : vecteurs de diversification des pratiques culturelles ?," LEO Working Papers / DR LEO 1149, Orleans Economics Laboratory / Laboratoire d'Economie d'Orleans (LEO), University of Orleans.
    3. Forsythe, Sandra M. & Shi, Bo, 2003. "Consumer patronage and risk perceptions in Internet shopping," Journal of Business Research, Elsevier, vol. 56(11), pages 867-875, November.
    4. Dou, Wenyu, 2004. "Will Internet Users Pay for Online Content?," Journal of Advertising Research, Cambridge University Press, vol. 44(4), pages 349-359, December.
    5. Philippe Aurier & Yves Evrard & Gilles N'Goala, 2004. "Comprendre et mesurer la valeur du point de vue du consommateur," Post-Print hal-02023028, HAL.
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