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International Diversification and Firm Performance: The contingent influence of Product Diversification

Author

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  • Karthik, D.
  • George, Rejie
  • Singla, Chitra

Abstract

Despite decades of research, the relationship between international diversification (ID) and performance (P) represents a quandary in the field of International Business.. Though, there seems to be some consensus among scholars on the non-linear nature of the relationship; researchers in the field continue to urge further work in the field for a more nuanced approach to study this relationship. This paper takes a step forward to address that call by arguing that the underlying relationship between ID and P is contingent upon product diversification (PD) of the firm. In particular, we hypothesize and provide evidence that the ID and P relationship is positively moderated by PD when the firm has both high levels of both ID and PD or low levels of both ID and PD.

Suggested Citation

  • Karthik, D. & George, Rejie & Singla, Chitra, 2015. "International Diversification and Firm Performance: The contingent influence of Product Diversification," IIMA Working Papers WP2015-03-32, Indian Institute of Management Ahmedabad, Research and Publication Department.
    • Handle: RePEc:iim:iimawp:13345
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    References listed on IDEAS

    as
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