IDEAS home Printed from https://ideas.repec.org/p/ieu/wpaper/16.html
   My bibliography  Save this paper

Inferências acerca de uma eventual relação entre relações públicas e tecnologias de informação e comunicação

Author

Listed:
  • Sandra Pereira

    (Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa)

Abstract

The idea for the present article came from a Thematic Categorical Analysis made to a set of nine interviews to Portuguese enterprises occurred between July and November 2007. The semi-directive interviews that where submitted to a content analysis aim to focus upon an eventual relationship between the public relations function and the information and communication technologies (ICT). This text mainly explores the codification process of ‘registration unities’ (made from cutting the transcript interviews) and the inferences resulting from that. This work is reduced to brief passages taken from one of the several investigation techniques used in a larger research which integrates a PhD thesis in sociology. In this thesis we try to discover if public relations effectiveness is better achieved, or not, by recurring to information and communication technologies in different scenarios from an infrastructural component to an organic design of the PR function or even to the tasks and policies performance & control.

Suggested Citation

  • Sandra Pereira, 2009. "Inferências acerca de uma eventual relação entre relações públicas e tecnologias de informação e comunicação," IET Working Papers Series 07/2009, Universidade Nova de Lisboa, IET/CICS.NOVA-Interdisciplinary Centre on Social Sciences, Faculty of Science and Technology.
    • Handle: RePEc:ieu:wpaper:16
    as

    Download full text from publisher

    File URL: http://run.unl.pt/handle/10362/1907
    File Function: First version, 2009
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Electronic Public Relations; ICT; Content Analysis;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ieu:wpaper:16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: António Brandão Moniz (email available below). General contact details of provider: https://edirc.repec.org/data/ieunlpt.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.