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Understanding the Globally-Mobile, Young Consumers from the Emerging Markets

Author

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  • Wei-Fen Chen

    (Post-doctoral Fellow, Institute for Emerging Market Studies, Hong Kong University of Science and Technology)

Abstract

Dr Wei-fen Chen, Post-doc Fellow at the Institute, offers insights on business strategy targeting young consumers in emerging markets in light of their social mobility experiences. This Brief discusses the identities and consumption habits of young consumers from China through their continuous interests in pursuing higher degrees overseas, which implies upward as well as outbound mobility.

Suggested Citation

  • Wei-Fen Chen, 2017. "Understanding the Globally-Mobile, Young Consumers from the Emerging Markets," HKUST IEMS Thought Leadership Brief Series 2017-19, HKUST Institute for Emerging Market Studies, revised Oct 2017.
    • Handle: RePEc:hku:briefs:201719
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    File URL: https://iems.ust.hk/assets/publications/thought-leadership-briefs/tlb19/chen-understanding-consumers-iems-tlb19.pdf
    File Function: First version, 2017
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    More about this item

    Keywords

    consumer; emerging market; social mobility; china;
    All these keywords.

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