Report NEP-MKT-2017-12-18

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Arcan Nalca, & Tamer Boyaci, & Saibal Ray, 2017. "Brand positioning and consumer taste information," ESMT Research Working Papers ESMT-17-01_R1, ESMT European School of Management and Technology, revised 04 Dec 2017.
• Wei-Fen Chen, 2017. "Understanding the Globally-Mobile, Young Consumers from the Emerging Markets," HKUST IEMS Thought Leadership Brief Series 2017-19, HKUST Institute for Emerging Market Studies, revised Oct 2017.
• Quack, Helmut, 2016. "KÖLSCH versus ALT: Erkenntnisse aus konsumentenpsychologischen Experimenten [KÖLSCH versus ALT: Learnings From Consumer Psychological Experiments]," Duesseldorf Working Papers in Applied Management and Economics 34, Duesseldorf University of Applied Sciences.
• Nestor Duch-Brown, 2017. "Quality discrimination in online multi-sided markets," JRC Working Papers on Digital Economy 2017-06, Joint Research Centre.
• Nestor Duch-Brown, 2017. "Platforms to business relations in online platform ecosystems," JRC Working Papers on Digital Economy 2017-07, Joint Research Centre.
• Monica Anna Giovanniello, 2017. "Echo Chambers: Voter-to-Voter Communication and Political Competition," 2017 Papers pgi364, Job Market Papers.
• Alex Coad & Nestor Duch-Brown, 2017. "Barriers to European cross-border E-commerce," JRC Working Papers on Digital Economy 2017-03, Joint Research Centre.
• Lee, Kyu Yub, 2017. "Ecommerce and Firm Performance: Evidence from Korea," Working Papers 17-6, Korea Institute for International Economic Policy.