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Cognitive stimulation of individual creativity in a group context: mediated and face-to-face idea sharing

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  • Sergey Yagolkovskiy

    (National Research University Higher School of Economics. Department of general and experimental psychology)

Abstract

We examine how idea exposure produces cognitive stimulation. Study participants were given stimulus ideas with a low or high level of originality, or with absurd content. Stimuli were exposed in conditions of face-to-face communication and with computer and paper mediation, respectively. Three parameters of creativity were analyzed: Fluency, flexibility, and originality. Results revealed a positive effect on fluency scores for face-to-face communication. This effect is the most evident for the exposure of absurd stimulus ideas. We also found a positive effect on originality scores for highly original stimulus ideas

Suggested Citation

  • Sergey Yagolkovskiy, 2013. "Cognitive stimulation of individual creativity in a group context: mediated and face-to-face idea sharing," HSE Working papers WP BRP 11/PSY/2013, National Research University Higher School of Economics.
    • Handle: RePEc:hig:wpaper:11psy2013
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    File URL: http://www.hse.ru/data/2013/06/27/1285977271/11PSY2013.pdf
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    References listed on IDEAS

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    1. Kerr, David S. & Murthy, Uday S., 2009. "Beyond brainstorming: The effectiveness of computer-mediated communication for convergence and negotiation tasks," International Journal of Accounting Information Systems, Elsevier, vol. 10(4), pages 245-262.
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      Keywords

      creativity; brainstorming; idea sharing; cognitive stimulation; group creativity; electronic brainstorming;
      All these keywords.

      JEL classification:

      • Z - Other Special Topics

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