Advertising as Distortion of Learning in Markets with Network Externalities
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Joseph Farrell & Garth Saloner, 1985.
"Standardization, Compatibility, and Innovation,"
RAND Journal of Economics, The RAND Corporation, vol. 16(1), pages 70-83, Spring.
- Joseph Farrell & Garth Saloner, 1984. "Standardization, Compatibility and Innovation," Working papers 345, Massachusetts Institute of Technology (MIT), Department of Economics.
- Needham, Douglas, 1976. "Entry Barriers and Non-Price Aspects of Firms' Behavior," Journal of Industrial Economics, Wiley Blackwell, vol. 25(1), pages 29-43, September.
- Xavier Gabaix & David Laibson, 2018.
"Shrouded attributes, consumer myopia and information suppression in competitive markets,"
Chapters, in: Victor J. Tremblay & Elizabeth Schroeder & Carol Horton Tremblay (ed.), Handbook of Behavioral Industrial Organization, chapter 3, pages 40-74,
Edward Elgar Publishing.
- Xavier Gabaix & David Laibson, 2006. "Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 121(2), pages 505-540.
- Xavier Gabaix & David Laibson, 2005. "Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets," NBER Working Papers 11755, National Bureau of Economic Research, Inc.
- Laibson, David I. & Gabaix, Xavier, 2006. "Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets," Scholarly Articles 4554333, Harvard University Department of Economics.
- Ivan Pastine & Tuvana Pastine, 2002.
"Comsumption Externalities, Coordination, and Advertising,"
International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 43(3), pages 919-943, August.
- Ivan Pastine & Tuvana Pastine, 2000. "Consumption Externalities, Coordination and Advertising," Working Papers 0002, Department of Economics, Bilkent University.
- Pastine, Tuvana & Pastine, Ivan, 2001. "Consumption Externalities, Coordination and Advertising," CEPR Discussion Papers 2867, C.E.P.R. Discussion Papers.
- Tuvana Pastine & Ivan Pastine, 2001. "Consumption externalities, coordination and advertising," Open Access publications 10197/693, School of Economics, University College Dublin.
- Salop, Steven C, 1979. "Strategic Entry Deterrence," American Economic Review, American Economic Association, vol. 69(2), pages 335-338, May.
- A. Michael Spence, 1980. "Notes on Advertising, Economies of Scale, and Entry Barriers," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 95(3), pages 493-507.
- Schmalensee, Richard, 1983. "Advertising and Entry Deterrence: An Exploratory Model," Journal of Political Economy, University of Chicago Press, vol. 91(4), pages 636-653, August.
- Farrell, Joseph & Saloner, Garth, 1986. "Installed Base and Compatibility: Innovation, Product Preannouncements, and Predation," American Economic Review, American Economic Association, vol. 76(5), pages 940-955, December.
- Joseph Farrell & Garth Saloner, 1985.
"Installed Base and Compatibility With Implications for Product Preannouncements,"
Working papers
385, Massachusetts Institute of Technology (MIT), Department of Economics.
- Joseph Farrell & Garth Saloner, 1986. "Installed Base and Compatibility, With Implications for Product Preannouncements," Working papers 411, Massachusetts Institute of Technology (MIT), Department of Economics.
- Katz, Michael L & Shapiro, Carl, 1985. "Network Externalities, Competition, and Compatibility," American Economic Review, American Economic Association, vol. 75(3), pages 424-440, June.
- Katz, Michael L & Shapiro, Carl, 1992. "Product Introduction with Network Externalities," Journal of Industrial Economics, Wiley Blackwell, vol. 40(1), pages 55-83, March.
- Bagwell, Kyle & Ramey, Garey, 1990. "Advertising and pricing to deter or accommodate entry when demand is unknown," International Journal of Industrial Organization, Elsevier, vol. 8(1), pages 93-113.
- Gale, John & Binmore, Kenneth G. & Samuelson, Larry, 1995. "Learning to be imperfect: The ultimatum game," Games and Economic Behavior, Elsevier, vol. 8(1), pages 56-90.
- Bagwell, Kyle, 2007. "The Economic Analysis of Advertising," Handbook of Industrial Organization, in: Mark Armstrong & Robert Porter (ed.), Handbook of Industrial Organization, edition 1, volume 3, chapter 28, pages 1701-1844, Elsevier.
- Binmore, K. & Samuelson, L. & Gale, J., 1993. "Learning to be Imperfect: The Ultimatum Game," Working papers 9325, Wisconsin Madison - Social Systems.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Brekke, Kjellr Arne & Nilsen , Tore, 2011. "The Market for Fake Observations," Memorandum 25/2011, Oslo University, Department of Economics.
- Brekke, Kjell Arne & Nilssen, Tore, 2015. "Media competition enhances new-product entry: On the market for fake observations," Information Economics and Policy, Elsevier, vol. 31(C), pages 59-66.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- De Bijl, Paul W. J. & Goyal, Sanjeev, 1995.
"Technological change in markets with network externalities,"
International Journal of Industrial Organization, Elsevier, vol. 13(3), pages 307-325, September.
- de Bijl, P.W.J. & Goyal, S., 1992. "Technological change in markets with network externalities," Discussion Paper 1992-33, Tilburg University, Center for Economic Research.
- de Bijl, P.W.J. & Goyal, S., 1992. "Technological change in markets with network externalities," Other publications TiSEM 6607b4b0-d02e-4360-9fc1-8, Tilburg University, School of Economics and Management.
- De Bijl, P.W.J. & Goyal, S., 1992. "Technological Change in Markets with Network Externalities," Papers 9233, Tilburg - Center for Economic Research.
- Alexei Parakhonyak & Nick Vikander, 2019.
"Optimal Sales Schemes for Network Goods,"
Management Science, INFORMS, vol. 65(2), pages 819-841, February.
- Alexei Parakhonyak & Nick Vikander, 2013. "Optimal sales schemes for network goods," HSE Working papers WP BRP 41/EC/2013, National Research University Higher School of Economics.
- Alexei Parakhonyak & Nick Vikander, 2013. "Optimal Sales Schemes for Network Goods," Discussion Papers 13-11, University of Copenhagen. Department of Economics.
- Michihiro, Kandori & Rob, Rafael, 1998.
"Bandwagon Effects and Long Run Technology Choice,"
Games and Economic Behavior, Elsevier, vol. 22(1), pages 30-60, January.
- Michihiro Kandori & Rafael Rob, 1997. "Bandwagon effects and long run technology choice," Levine's Working Paper Archive 1265, David K. Levine.
- M. Kandori & R. Rob, 2010. "Bandwagon Effects and Long Run Technology Choice," Levine's Working Paper Archive 501, David K. Levine.
- Norbäck, Pehr-Johan & Persson, Lars & Tå̊g, Joacim, 2014.
"Acquisitions, entry, and innovation in oligopolistic network industries,"
International Journal of Industrial Organization, Elsevier, vol. 37(C), pages 1-12.
- Pehr-Johan Norbäck & Lars Persson & Joacim Tag, 2008. "Entrepreneurial Innovations in Network Industries," Working Papers 08-02, NET Institute.
- Norbäck, Pehr-Johan & Persson, Lars & Tåg, Joacim, 2011. "Acquisitions, Entry and Innovation in Oligopolistic Network Industries," Working Paper Series 867, Research Institute of Industrial Economics, revised 30 Nov 2016.
- Klaus CONRAD, 2005. "Price Competition and Product Differentiation when Goods have Network Effects," Industrial Organization 0502002, University Library of Munich, Germany.
- Antonio Estache & Marco Manacorda & Tommaso M. Valletti, 2002.
"Telecommunications Reform, Access Regulation, and Internet Adoption in Latin America,"
Economía Journal, The Latin American and Caribbean Economic Association - LACEA, vol. 0(Spring 20), pages 153-218, January.
- Estache, Antonio & Manacorda, Marco & Valletti, Tommaso M., 2002. "Telecommunication reforms, access regulation, and Internet adoption in Latin America," Policy Research Working Paper Series 2802, The World Bank.
- Estache, Antonio & Manacorda, Marco & Valletti, Tommaso M., 2002. "Telecommunications reform, access regulation, and internet adoption in Latin America," LSE Research Online Documents on Economics 123217, London School of Economics and Political Science, LSE Library.
- Persson, Lars & Norbäck, Pehr-Johan & Tåg, Joacim, 2013. "Acquisitions, Entry, and Innovation in Network Industries," CEPR Discussion Papers 9585, C.E.P.R. Discussion Papers.
- Markovich, Sarit & Moenius, Johannes, 2009. "Winning while losing: Competition dynamics in the presence of indirect network effects," International Journal of Industrial Organization, Elsevier, vol. 27(3), pages 346-357, May.
- Naskar, Mili & Pal, Rupayan, 2020.
"Network externalities and process R&D: A Cournot–Bertrand comparison,"
Mathematical Social Sciences, Elsevier, vol. 103(C), pages 51-58.
- Mili Naskar & Rupayan Pal, 2016. "Network externalities and process R&D: A Cournot-Bertrand comparison," Indira Gandhi Institute of Development Research, Mumbai Working Papers 2016-020, Indira Gandhi Institute of Development Research, Mumbai, India.
- Mili Naskar & Rupayan Pal, 2016. "Network Externalities And Process R&D: A Cournot-Bertrand Comparison," Working Papers id:11122, eSocialSciences.
- Lars-Hendrik Röller & Christian Wey, 2003.
"Merger Control in the New Economy,"
Netnomics, Springer, vol. 5(1), pages 5-20, May.
- Lars-Hendrik Röller & Christian Wey, 2002. "Merger Control in the New Economy," CIG Working Papers FS IV 02-02, Wissenschaftszentrum Berlin (WZB), Research Unit: Competition and Innovation (CIG).
- Gastón Llanes & Andrea Mantovani & Francisco Ruiz-Aliseda, 2019.
"Entry into Complementary Good Markets with Network Effects,"
Strategy Science, INFORMS, vol. 4(4), pages 262-282, December.
- Gaston Llanes & Andrea Mantovani & Francisco Ruiz-Aliseda, 2016. "Entry into complementary good markets with network effects," Working Papers 16-12, NET Institute.
- Matutes, Carmen & Regibeau, Pierre, 1996. "A selective review of the economics of standardization. Entry deterrence, technological progress and international competition," European Journal of Political Economy, Elsevier, vol. 12(2), pages 183-209, September.
- Nicholas Economides, 1997.
"The Economics of Networks,"
Brazilian Electronic Journal of Economics, Department of Economics, Universidade Federal de Pernambuco, vol. 1(0), December.
- Economides, Nicholas, 1996. "The economics of networks," International Journal of Industrial Organization, Elsevier, vol. 14(6), pages 673-699, October.
- Nicholas Economides, 1995. "The Economics of Networks," Working Papers 94-24, New York University, Leonard N. Stern School of Business, Department of Economics, revised Sep 1995.
- Nicholas Economides, 1997. "The Economics of Networks," Industrial Organization 9701002, University Library of Munich, Germany.
- Schade, Sven & Buxmann, Peter, 2005. "A Prototype to Analyse and Support Standardization Decisions," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 35795, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
- Egon Franck, 2006. "Beiträge der Neuen Institutionenökonomik zum Innovationsmanagement," Schmalenbach Journal of Business Research, Springer, vol. 58(54), pages 58-85, January.
- Guillem Roig, 2017.
"Product Compatibility as an Strategy to Hinder Entry Deterrence,"
Documentos de Trabajo
15773, Universidad del Rosario.
- Guillem Roig, 2017. "Product Compatibility as an Strategy to Hinder Entry Deterrence," Documentos de Trabajo 15774, Universidad del Rosario.
- Navarro, Noemí, 2012.
"Price and quality decisions under network effects,"
Journal of Mathematical Economics, Elsevier, vol. 48(5), pages 263-270.
- Noemí Navarro, 2012. "Price and quality decisions under network effects," Cahiers de recherche 12-01, Departement d'économique de l'École de gestion à l'Université de Sherbrooke.
- Christian Wey, 1999. "Compatibility Investments in Duopoly with Demand Side Spillovers under Different Degrees of Cooperation," CIG Working Papers FS IV 99-02, Wissenschaftszentrum Berlin (WZB), Research Unit: Competition and Innovation (CIG), revised Aug 1999.
- Liangjie Zhao & Wenqi Duan, 2014. "Simulating the Evolution of Market Shares: The Effects of Customer Learning and Local Network Externalities," Computational Economics, Springer;Society for Computational Economics, vol. 43(1), pages 53-70, January.
- Nieto-Barthaburu, Augusto, 2021. "Competitive General Equilibrium with network externalities," Journal of Mathematical Economics, Elsevier, vol. 94(C).
More about this item
Keywords
Advertising; availability heuristic; herding behavior; information; lock-in;All these keywords.
JEL classification:
- D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
- L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CBE-2006-12-01 (Cognitive and Behavioural Economics)
- NEP-COM-2006-12-01 (Industrial Competition)
- NEP-MIC-2006-12-01 (Microeconomics)
- NEP-MKT-2006-12-01 (Marketing)
- NEP-NET-2006-12-01 (Network Economics)
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hhs:osloec:2006_024. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mari Strønstad Øverås (email available below). General contact details of provider: https://edirc.repec.org/data/souiono.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.