Advertising and Newspaper Differentiation: On the Role of Readers’ Advertising Taste
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"Press Advertising and the Political Differentiation of Newspapers,"
Journal of Public Economic Theory,
Association for Public Economic Theory, vol. 4(3), pages 317-334.
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Cited by:
- Konstantinos Serfes & Eleftherios Zacharias, 2012. "Location Decisions of Competing Networks," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 21(4), pages 989-1005, December.
- Konstantinos Serfes & Eleftherios Zacharias, 2009. "Location Decisions of Competing Platforms," Working Papers 09-18, NET Institute, revised Aug 2009.
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More about this item
Keywords
Media; Two-sided Markets; Product Differentiation; Hotelling;All these keywords.
JEL classification:
- D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
- D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2007-02-17 (Industrial Competition)
- NEP-CUL-2007-02-17 (Cultural Economics)
- NEP-MIC-2007-02-17 (Microeconomics)
- NEP-MKT-2007-02-17 (Marketing)
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