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Sponsored data: A game-theoretic model with consumer multihoming behaviour

Author

Listed:
  • Wu, Jie
  • Li, Yunbing
  • Dong, Yu
  • Zha, Yong

Abstract

Consumer multihoming behaviour challenges the sponsored data business model initiated by internet service providers (ISPs) associated with content providers (CPs).

Suggested Citation

  • Wu, Jie & Li, Yunbing & Dong, Yu & Zha, Yong, 2023. "Sponsored data: A game-theoretic model with consumer multihoming behaviour," European Journal of Operational Research, Elsevier, vol. 307(2), pages 731-744.
    • Handle: RePEc:eee:ejores:v:307:y:2023:i:2:p:731-744
    DOI: 10.1016/j.ejor.2022.08.046
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